On Friday I introduced the topic of how the wrong marketing tactics can sink your business and promised to share the worst home staging examples I’ve seen lately. One of my least favorite tactics for home stagers is to use sex appeal to sell their real estate staging services.
It’s true that sex sells when it comes to beer, cars and seemingly shampoo, but it’s a terrible idea to use your sex appeal to sell home staging services for many reasons:
- It’s not safe. You’re going to a stranger’s home, most likely by yourself. If you don’t want to put yourself in a bad situation, don’t claim to be a sexy home stager.
- It’s irrelevant. If you can present a polished image and prove your ability to transform a property to appeal to buyers, it doesn’t matter what you look like.
- It’s inappropriate. Usually, the marketing I’ve seen by home stagers who are trying to attract customers based on their level of sexiness is just ridiculous and it’s impossible to take these stagers seriously.
I recently came across a “home staging” website featuring a strange animated character telling the world that she was her state’s sexiest stager. The whole thing was strange. After the animated head introduced herself as her state’s sexiest stager she said that if you want your home to sell fast and for top dollar you should stay tuned for weekly tips on sexy staging.
If that wasn’t bad enough, then she makes a second mistake, inappropriate use of humor.
The animated head on her site actually tells a joke: What is the difference between broccoli and boogers? Kids won’t eat broccoli. Which led her to sharing the day’s sexy staging tip which was (and months later still is): “Remember to clean the boogers off the walls before you put your house on the market.”
This is enough to make any reasonable adult cringe, and lead even a teenager to ask, “is that a real home staging business?” Nobody is going to trust that person to prepare their largest asset to sell.
There are ways to use video effectively to enhance your marketing message, but a “sexy” animated robot, especially one joking about “boogers,” is not one of them.
I don’t know what I’d do if I saw a Staging Diva Graduate resorting to something like this. Fortunately that probably won’t happen because students of the Staging Diva Home Staging Business Training Program learn smart home staging marketing techniques!
Do you have thoughts on using sex appeal to sell home staging services? What about humor? Please add your comments below and contribute to the discussion! Check back Wednesday for another very bad home staging marketing example!
Debra Gould, The Staging Diva®
President, Six Elements Inc.
Entrepreneur and Home Staging expert Debra Gould, The Staging Diva®, knows how to make money as a home stager and has taught over 1000 others to do the same. Discover her secrets to business success in the Staging Diva Home Staging Business Training Program.[tags] Debra Gould, Staging Diva, Six Elements, home staging marketing, marketing strategy, marketing strategies, home staging marketing gimmick[/tags]