What's The Business of Home Staging?

With real estate slowing down in many markets, more and more home sellers are turning to home stagers to help boost the value of their homes.

At the same time, the home staging industry is completely unregulated.

Home sellers don’t know how to find a home stager, what to expect.

Or how much decorating their home to sell should cost.

Most aspiring home stagers don’t know how to start their own home staging businesses.

Or how to market themselves to meet the growing demand for real estate staging services.

In addition to buying, decorating and selling 6 of my own homes in 8 years, I’ve staged hundreds of clients’ homes since 2002.

Home sellers have made anywhere from $10,000 to $100,000 profit after I decorated their homes to sell quickly and for top dollar.

I’ve also trained hundreds of women (and a few men) all over the US, Canada, Australia and 20 other countries, in how to start and grow their own successful home staging businesses.

My appearances and interviews in major media like: CNNMoney, The Wall Street Journal, Entrepreneur Magazine, Reader’s Digest, Woman’s Day, Globe & Mail, Financial Post, MoneySense, Style at Home, House & Home, Home & Decor, HGTV, GlobalTV and CityTV generate hundreds of home staging project leads for Graduates of the Staging Diva Home Staging Business Training Program.

I’ve created The Business of Home Staging blog to:

Increase awareness of how home stagers make a living
Enhance understanding of what it takes to start and grow a home staging business
Teach stagers how they can meet their clients’ needs without selling their soul
Show how it’s possible to have a creatively satisfying and profitable business.

It takes a lot of time, energy and courage to be an entrepreneur, I know because I’ve been one since 1989.

Through this blog, I want to provide inspiration, helpful information and celebrate the successes of others on this road of operating a home staging and redesign business.

The Business of Home Staging is a blog about:

How the real estate staging business works
How to provide staging services
How to deal with homeowners and real estate agents with integrity
Keeping the right mindset and conquering your fears
Proof that home staging works
Business tips and training to grow a successful home staging business
Marketing your home staging services
Celebrating the success of home stagers
Home staging jobs, color consulting jobs, redesign jobs and even people looking for guest speakers

Comments

Coach Deb says

August 16, 2006 at 4:57 pm

Aloha Debra,

Congratulations for setting up this blog! What a popular topic – if only more people knew about you – they’d make a TON more money when it came time to move their home, or investment property.

You ARE the Staging Diva AND the public relations maven! I’ve seen you all over the place on the news, magazines, etc. and you ROCK!

Keep up the great work – I’ll be telling all my investor friends about you. Do you have people to do this type of work all over the country – including America? Any in Hawaii in particular?

Coach Deb
http://MarketingWithBusinessBlogs.com
Debra Gould says

August 18, 2006 at 7:17 pm

Thanks for writing Coach Deb! Yes, I have Staging Diva Graduates all over Canada and the US. I also have Graduates in Australia and South Africa. I offer a free referral program for homeowners, agents and real estate investors looking for home stagers. No Staging Diva Graduates yet in Hawaii, I’m afraid. Though I have heard from three different women in Hawaii considering the program.

Debra Gould, The Staging Diva
https://stagingdiva.com

“The Staging Diva Business Training Program is worth every penny!

While there are other home staging courses out there, I’m so happy I follow the business model Debra teaches in her program. It is specific, concise, and thoroughly explained.

In addition to her courses, Debra offers SO many supplemental materials that are incredibly helpful too. The community of Staging Diva Graduates is another bonus, as we all support each other and share each other’s wins.”
— Cristin Lyons (NC)*Raleigh Staging & Design

“The Staging Diva Program is very well organized and explains in the most straightforward terms how to set up your business, maintain and grow it.

By the time I was on Course 3, I had already completed three home staging jobs which more than paid for all the training!

Debra’s step-by-step process allowed me to start a 2nd career doing something I probably should have been doing all along!”
— Rob Reinhart (CA)*Make It-Home

“Once I decided home staging was for me, I was terrified of starting my own business. Staging Diva Training gave me the confidence to do what I love, and contribute to our income after being out of the work force for 15 years.

Debra gave me the information I needed to get over my fear of failure, charge what I’m worth, and get out there and start my home staging business!”
— Kelli Hughes (TX)*ReAbode Home Staging and Redesign

“I felt like I hit the jackpot when I found the Staging Diva Program. I bought it without hesitation and began my training immediately.

I’m excited and inspired. The courses exceeded my expectations and gave me the knowledge to confidently start my own staging business.

So grateful for what I learned from Debra. She shares her gifts and talents so generously!”
— Mary-Maye Lorriman (UK)*Room by Room Interiors Ltd

“The Staging Diva Program was such an influential part of my home staging business plan. The business tools, processes and procedures Debra Gould outlines in the program set you up for success.

I have taken other courses but none compare to the comprehensive program with Staging Diva.

I truly appreciate all Debra’s help and guidance through the courses and group coaching calls. She is such a great inspiration!”
— Lori Carbone (NJ)*Spaces That Speak Home Staging

“I love Debra Gould’s straight forward approach and candor. As a home stager, she knows first-hand what it’s like in the field. Debra is running her own staging business as a real business and knows what it takes.

Debra is truly an uplifting woman and I continue to aspire to follow her lead. Her amazing passion for home staging is felt all the way over here on the Jersey Shore.”
— Wynette Williams (NJ)*Red Robyn Interiors

“The Staging Diva Program taught me many secrets about home staging consultations— especially how to charge, and have no inventory.

I took another home staging course before Debra’s and the Staging Diva Program really helped build my business. Debra forced me out of my comfort zone, she is such an inspiration! Now I know I can make a difference in many people’s lives.”
— Susan Bierig (NJ)*Re-deZine The Shore Way LLC

“I loved Debra’s no-nonsense style of running a home staging business, it’s very easy and straightforward. She keeps it simple, and it all “clicked” for me.

I now have the confidence to get out there and do what I am passionate about. I knew I had the talent, and now I have the business knowledge to round out my staging business. Thank you Debra!”
— Judy Chizmar (PA)*Judy Chizmar Home Transformations

“The Staging Diva Program is fantastic! I wish I had found it before completing a different home staging course. The program provided me with valuable business information that the other course lacked.

I am very impressed with Debra Gould. It is quite evident that she is honest and ethical in all her dealings with her students and clients, and that’s #1 in my books.

She truly has become my mentor!”
— Monique Milne (MB)*Milne Well Dressed Homes (MB)

“I’m so glad I came across the Staging Diva Home Staging Training Program. It’s a perfect fit for me with Debra sharing her business model and what has worked for her. She takes the guess work out of how to run a successful home staging business.

Debra is supportive, down to earth and has a wealth of experience under her belt. I can now express my creative passion with more confidence following her guidance.”
— Shelley Giffin (QLD AU)*Rooms for Miracles

“The Staging Diva Program is very comprehensive, flows well, is explained simply, and the content is engaging. I loved the combination of information from Debra mixed in with student questions.

I do not need a business background to be successful as a home stager after taking the Staging Diva courses. They gave me the confidence I needed, to know that I can be successful.”
— Haana Nyamekye (MD)*Zuri Sophia Interiors

“I love that I’m pursuing a career that pays me to be creative, rather than spending my time working for someone else.

Plus, I have the freedom to be available to my family when they need me.

The Staging Diva Program filled in all the questions that I still had after completing another ‘hands on’ program. Thank you Debra, I now have the confidence to build my staging business.”
— Tracie Lacroix (BC)*Sold by Design

“This is the first time in my 57 years of life that I am pursuing something solely for myself — despite my often paralyzing fear!

I’m optimistic and excited to see what the new year has in store for me— due in large part to having found the Staging Diva Program and feeling prepared to take this new journey as a home stager. Debra, thank you sincerely!”
— Lisa Tyus-Lee (OH)*Lights Camera Stage LLC

“Debra’s knowledge and expertise on how to start a home staging business have inspired me.

As a seasoned Real Estate Agent who already staged clients homes, I believe this is a great business to be in.

I am moving my dream of staging homes into a separate business because Debra taught me how in the Staging Diva Program. Thank you Debra!”
— Leslie Manson (BC)*Staging Homes by Leslie

“I appreciate Debra’s candid approach. It’s the reason I chose the Staging Diva Program over other home staging courses.

My first project sold the first day on the market for more than the asking price. This confirmed I’m in the right business.

Thank you, Debra!”
— Casey McDougall (TX)*Custom Home Staging

“I loved the Staging Diva Program! I was skeptical about the format at first, but it was great. The notes were concise and easy to follow. Students asked questions I was wondering about myself, and Debra is clear and direct.

I’m confident in my decorating abilities, but wasn’t sure how to run a professional and profitable staging business. Debra walks you through the entire process.”
— Deborah Brischler (CA)*Home Staging Solutions

“The Staging Diva Program will help me avoid possible mistakes and has provided great clarity on many grey areas— which is great!

I love staging homes and since doing the program, I love it even more as I am confident that I can provide a really worthwhile and valuable service! These home staging courses are very practical. I wish I had completed them sooner!”
— Clodagh Doyle (Ireland)*Placelift Property Renovation Specialists

“I have never been so driven, passionate and totally motivated as I have been since completing the Staging Diva Program. I have not lost any steam nor any excitement.

The fact that the program is start-up business and marketing related to home staging makes it so perfect.”
— Dane Caldwell (ON)*2 Hounds Design

“I knew what I wanted to do as a home stager, but I didn’t know how to go about it. Staging Diva gave me the processes and I followed them.”
— Meg Ritchie (AU)*Gold Coast Homestaging

“I already have a knack for the decorating part of home staging, but I lacked the business side of things.

The Staging Diva Program was great to have at my fingertips so I could listen at my own speed and in my own time.

I was concerned about handling all the paperwork I thought had to be involved in the contracts and such, but Staging Diva has made it SO much easier!!”
— Amy Brown (MO)*Simply Staging by Amy

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