Before becoming a home stager, Staging Diva Graduate Jodi Whalen of New Jersey-based Pear Tree Home Designs had 
an exciting career as a Marketing Director at the Food Network.
As a home stager, though, this mother of a very active toddler has much more flexibility over her schedule.
Despite working part-time as a home stager, Jodi has been able to triple her staging income every year since she started.
And, she’s helping her clients achieve pretty amazing results as the following story demonstrates.
A friend and ex-coworker of Jodi’s called her in December to see if she could help sell her one bedroom Brooklyn apartment after it had sat on the market (vacant and furnished) for nine months without a single offer.
Her friend took the apartment off the market over the holidays for one month.
During that time Jodi staged it by taming down the shade and the gloss of the loud paint color, bringing in new furniture on a better scale for the size of the apartment and giving it a sense of style to match the trendy city it was located in.
Website traffic on the listing tripled due to the great new photos and within 7 days of the first open house after staging, the apartment sold for 94% of its asking price.
Jodi writes, “The Staging Diva program was worth every single penny! I made it all back in my very first staging job. And, I would have never had the confidence to charge what I do to make the profit that I’ve been making on my current jobs. I’m now staging homes that are in the $1-2 million range and trust me they still need our help.”
New and aspiring stagers, if you enjoyed this story, you’d probably love my free collection of home stager success stories. Click here to download your copy.
Here’s another kitchen home staging by Jodi.
It’s stories like this that help us all out! When a house sits on the market w/o selling for a period of time, then a home stager comes in, stages it and it sells quickly, it give all of us credibility! Thanks for sharing!
Debbie Fiskum, Perfect Transformations Home Staging, Denver
Thanks Debbie. I love to write about Staging Diva Graduates to not only promote your businesses but also to raise public awareness of the difference home staging makes in the profitable and timely sale of a home. Don’t forget you can send me details to have an article written about you too by going to this link:
https://stagingdiva.com/homestagingbusiness/staging-success-stories/
This is a FREE service that I offer Staging Diva Graduates. Not only do I write your story, I promote it so it spreads to thousands of websites all over the Internet!
Congratulations Jodi! And my thoughts exactly Debbie. It’s stories like this that keep us all working hard, knowing that what we do really does make a difference for our clients.
So next time someone asks how much home staging costs, we know it doesn’t cost a thing, because our sellers get their investment back with a quick sale.
Susan, I love this: “So next time someone asks how much home staging costs, we know it doesn’t cost a thing, because our sellers get their investment back with a quick sale.”
Thanks for sharing!
This is a great story, Jodi. Although it’s probably not your first success, every time great things happen in a stager’s business it’s a victory worth noting! Taking the apt off the listings during the holidays was smart and it gave you the time to get it ready for a successful sale. Congratulations!