It’s amazing how it happens. When you were starting your home staging business you worried that you’d never get any clients. And now that you’ve built a great reputation and your business is growing rapidly you want to stop marketing because you don’t think you can take on any more clients.
Sound familiar? If so, you need to get that thought right out of your head.
You can never stop marketing your business, not even when you’re so busy you can’t see out from under all of your projects. Why? Because if you stop marketing, your successful home staging business will dry up and you’ll be stuck wondering why you don’t have any clients anymore.
As long as you’re marketing and you have people interested in working with you, you have possibilities. When you stop marketing and the phone stops ringing and everyone forgets about your services, you don’t have a business anymore.
Never worry about being too busy. If that day has come, or is quickly approaching, you’ll figure out a way to deal with it. You’ll either raise your rates, or you’ll have a waiting list. Maybe you get an assistant to help you out on a part-time basis.
There are lots of ways you can deal with the “problem” of having too many clients, but if you go from having lots of buzz about you being this great home stager and then you suddenly stop marketing, everyone will quickly forget about you. Then you’ll have no more clients and that is a much worse problem than being too busy.
When I started Six Elements Inc., my home staging business, I assumed that if someone wanted me to stage their house, I had to schedule that appointment within the next week. This put me in constant “urgent mode,” thinking I had to drop everything in my life to run to these clients’ homes right away. This belief put tons of undue pressure on me during the busy season when I found myself trying to squeeze in 20 clients over a two week period.
But in my second year of business, I was forced to change my ways. I was really busy and I had to start telling people if they wanted to work with me, it would be a six week wait. Much to my surprise, people were fine with this. They wanted me to stage their house bad enough that they would wait until I could squeeze them in. In fact, the wait seemed to make my services even more desirable!
So if you’re afraid that you’re getting too busy and that’s making you want to stop marketing your business, stop and think about it for a minute. Is it really a problem that you have more people than you expected wanting you to stage their homes?
If you’re a home stager I’d love for you to comment here and tell us whether you’ve ever been tempted to cut your marketing because business was too good, or whether you tried other techniques like creating a waiting list or raising your rates.
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Through the Staging Diva Home Staging Business Training Program, Debra Gould teaches aspiring and seasoned home stagers how to properly market their services and make money doing something they love.[tags]home staging business, home staging training, learn home staging, staging diva, home stager, home stagers, home staging marketing[/tags]