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How to Stage a House

Judgement is important in home staging decisions

Written by Debra Gould -

I get about 200 requests a day for information. Realtors looking for free staging advice for their clients, aspiring home stagers hoping I’ll tell them the magic secret to getting rich quickly in home staging with no effort (hint: there’s no such thing and run in the opposite… Read More →

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Get rid of the garbage and then stage to sell!

Written by Debra Gould -

Garbage has no place in a home that’s on the market. If this couch was too bad to keep it had no business being in the house while it was on the market!

Don’t let your clients tell you they’re keeping stuff for a “garage sale” unless they have lots of time before… Read More →

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A staged home should not look staged!

Written by Debra Gould -

If a buyer walks into a home and immediately knows it’s been staged then I don’t think we’ve done a great job for our clients.

Of course the house looks neater than real people usually live day to day, but that’s not unlike dressing up and getting your hair done for … Read More →

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Staging reflects the mood of the house

Written by Debra Gould -

If you’re staging houses of different architectural styles and ages, you can’t finish them all the same. It won’t work. Especially when you consider that these factors will also influence the likely target market for the home.

Home Staging isn’t about pretty… Read More →

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Staging for an out of town client

Written by Debra Gould -

The fall home staging / house fluffing market is really heating up. I’m fully booked until October with client projects.

Last year at this time I had three overseas clients. One in Hong Kong, one in Thailand and another in England. After years of having tenants living in their homes … Read More →

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Home Staging Sabotaged by Pets

Written by Debra Gould -

pets bad for real estate sale

Here’s the scenario, the homeowner invests in home staging and their house looks immaculate. It’s totally ready for any buyer to immediately fall in love.

But, the resident cat or dog has other ideas.

Imagine going to see a home and every room has a major surprise in the middle… Read More →

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Using Art in Home Staging

Written by Debra Gould -

The goal of any home staging project is to create an environment where the greatest number of potential buyers will fall in love with a home and imagine themselves living there.

It’s important to remove diplomas, wedding and baby photos and religious items from all walls. These distract… Read More →

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I’m Debra Gould, The Staging Diva.

I created Staging Diva for women who want more creativity, flexibility, and financial success.

If you want to earn a living doing what you love, Staging Diva Training is the step-by-step plan you need to build a thriving home staging business.

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*Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. The testimonials and examples used are exceptional results, don’t apply to the average student and do not guarantee that anyone will have the same experience or achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.