If you’re staging houses of different architectural styles and ages, you can’t finish them all the same. It won’t work. Especially when you consider that these factors will also influence the likely target market for the home.
Home Staging isn’t about pretty decorating (though we may do that too), it’s about creating the right environment so the home’s target market will fall in love with the property.
Look at how different this powder room is from the 1920s bathroom in my article yesterday about staging for overseas clients. I’ve staged both, but I’ve taken a completely different approach.
Done properly, Home Staging should fit the mood of the house
You know how when you go shopping for clothes, you try on a bunch of items and then convince yourself that they’ll be more comfortable later. If the cut or color is wrong or for some indefinable reason the item just isn’t “you” it sits in the closet for years until you have the heart to finally accept that it was a mistake and give it away.
But sometimes you try on that special item that immediately feels like you’ve always worn it. It looks like yours even though it still has all the tags attached.
That’s how I feel about home staging. Our job is to find the things that really fit the house, that feel like they belong there. It’s what creates that indefinable feeling of rightness and homebuyers respond to it. They “try the house on” as it were, and feel like it’s already theirs. That’s when the emotional connection is made and thoughts turn to offers!
So whether I’m working with a local client or one that is overseas, my first priority is to really understand the house itself. To really get a feeling for it so that I can furnish it in a way that fits.
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