Welcome to the third installment in this “5 Massive Mistakes Homeowners Make When Hiring a Home Stager” blog series. If you’ve read my first post about focusing on price when hiring a home stager and the last post about wasting time searching for home stagers’ credentials, hopefully you will avoid making those mistakes. Today I want to talk about what you should look at when hiring a house fluffer – a portfolio and website.
I always recommend that people not hire a home stager unless they have a web presence. Because you’re hiring a professional in a visual field, you want to see how they express themselves through their biggest marketing piece – their website. As an alternative to building their own website, many graduates of the Staging Diva Home Staging Training Program list their businesses at www.stagingdivadirectoryofhomestagers.com which is like a mini-website, allowing potential clients to view an online portfolio and learn more about their business.
A professional portfolio full of before and after photos is a must. How else will you know what kind of results you can expect from a real estate stager? Because some companies provide ready-made portfolios to home stagers as part of their training programs, it’s important to ask questions about the photos anyone presents as their own work. If they can’t tell you details about the property or you’ve seen the same shots on another stager’s website from the same “school” or training program, this should raise a red flag.
When you try to find a particular home stager’s website or proof online of their existence, if you can’t find them you have to question how serious they are about their business. Alternatively, if they have a very unprofessional looking website, you have to wonder whether they’ll be capable of staging your home the way you expect from a professional.
In the next instalment in this series I will talk about the importance of references.