Hopefully last week’s post on focusing on price when hiring a home stager will help you avoid making that mistake. Today I will talk about something else which could make your search for a home stager more difficult than it needs to be and that is searching high and low for a home stager with certifications or letters after their name.
It is a common mistake for homeowners to look for a home stager with “home staging credentials”, but none exist in the home staging field. There is no governing body or official organization ruling over the home staging industry. There are no official home staging accreditations or certifications in this completely unlicensed field. The letters you see after some home stagers’ names simply come from a particular home staging training company who pushes them as part of their marketing strategy.
Don’t rely on unofficial credentials, look at testimonials from past clients, real estate knowledge and before and after photos instead.
The next instalment in this series will focus on the importance of reviewing a home stager’s portfolio and website before making your decision.
If you’re interested in becoming a home stager, check out the Staging Diva Home Staging Business Training Program.