On July 24 I did a one hour segment for CBC Radio. Homeowners called in with questions about how to decorate their homes to sell, why they should hire a home stager, what changes they should make to enjoy their homes, and more.
What was clear from most of the callers is how overwhelmed they are trying to decide what to do on their own. And, they don’t normally know where to go for independent advice.
Most callers weren’t moving right away, but all were looking towards the future for when they would move.
They wanted to make changes now that would help them net a profit when they sell down the road, but at the same time I could just hear their hunger to enjoy their living spaces more right now.
Many homeowners are starting to realize that hiring a home stager can help them on both these fronts. We’re not about going out and buying all new furniture, wallpaper and fabrics. Our focus is usually on better use of what someone already has, getting rid of what’s not needed, prioritizing minor renovations and repairs, etc. These are the decisions that people have a hard time making on their own and who else can they ask?
I’ve done radio before, but never a call-in show like this. I was thrilled that the CBC switchboard was lit up with callers throughout the hour. It just flew by and I was so pumped at the end I wanted to go another hour!
You can listen to the show online at the CBC site until August 23 (scroll down at that page to July 24 to see the links to listen to the two-part audio).
Debra Gould, The Staging Diva
President, Six Elements Inc. Home Staging
Home Staging expert Debra Gould is the author of “Staging Diva Ultimate Color Guide: the easy way to pick colors for home staging projects” and “Staging Diva Ultimate Guide: Creating The Perfect Portfolio to Sell Your Home Staging Services.”
Discover the ONLY Home Staging Business Training Program taught by a seasoned entrepreneur who has successfully grown her own home staging business (not as a side-line to selling real estate) — The Staging Diva Training Program.
An entrepreneur since 1989 and with an MBA in marketing and hundreds of home staging clients, internationally recognized home staging expert Debra Gould, The Staging Diva, is uniquely qualified to train others how to start and grow a profitable home staging business.
[tags]CBC Radio, Ontario Today, home staging, home stagers, real estate staging, real estate staging business, home staging training, home staging business, staging diva, Debra Gould[/tags]
