As professional home stagers, it’s a great freedom being able to work from home. Since we visit our clients in their homes for consultations and staging projects, there’s never any reason why a client would need to visit you at your office.
For this reason, there’s no need for you to advertise the location of your business – your home address. Besides, would you really want anyone and everyone knowing exactly where you live? Because that’s the case when you use your home mailing address on your website, business cards and other marketing materials.
There isn’t any need for you to publish your home address, but on your home staging website it’s a good idea to have some sort of mailing address there if for no other reason than to help homeowners determine whether or not you’re operating a legitimate business. One of the best indicators of an online scam is the lack of a mailing address. That’s why if you’re sending out mass emails (for example a monthly newsletter) you’re required by law to include your mailing address.
This being said, you don’t have to use your real address. I recommend you get a post office box or rent a mailbox from a local company that provides such a service.
That way, you’re not only shielding your privacy a bit better but a PO Box or Suite number looks and sounds more professional on your marketing materials than the average home address does anyway.
Home stagers, have you considered this point when creating your marketing materials? Please share your thoughts by leaving a comment below.
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Debra Gould knows how to make money as a home stager and she developed the Staging Diva Home Staging Business Training Program to teach others how to earn a living doing something they love while helping others at the same time.
[tags]home stagers, home stager, home staging marketing, professional home stager, home staging marketing, home based business, staging diva[/tags]