While September marked the start of one of the busiest home staging seasons of the year, it’s certainly not the only time home stagers get lots of business.
Busy months for home stagers include October and November too.
Many home sellers who listed their after Labor Day without staging seek the services of a home stager within the next couple of weeks.
If you’re marketing yourself properly, you’ll hear from desperate home sellers who suddenly realize if they don’t sell by mid-November, they might not sell at all before spring.
They might have been reluctant to invest in staging when they first listed their home a few weeks ago. As the weeks pass, they realize by the time Halloween decorations go up in the neighborhood, and they can’t pass a store without seeing bags treats for sale, that they have no choice.
Any week now, they’ll also have their real estate agent after them to reduce their price which makes home staging look very attractive.
Looking ahead over the next two to three months, home stagers who live in a market where not much real estate happens during the holiday season can still find projects by offering decorating services for parties, and by tapping into the rental market.
Then in the new year marketing should be underway for February which marks the start of the biggest season for home staging. While it might look like the dead of winter at the time of year where you live, the spring real estate will have already begun.
Home stagers who market themselves aggressively should stay busy from late in January until the end of April.
At that time, home stagers notice a second wave of requests for their services when June comes to an end and desperate sellers realize they need to take action to ensure they sell before their kids start back to school in the fall.
Home staging is a seasonable business and the above is written under the assumption that you live in a large city in North America.
If you live in Australia, the seasons will be reversed and if you live in an area where people purchase vacation homes there will be a different pattern for you to coincide with the summer and winter seasons.
The Staging Diva Home Staging Business Training Program teaches you how to market your business so you have a constant stream of business all year long.
Home stagers, would you say the above is true? Do you find spring to be your busiest season, followed by fall? Please comment below and let’s discuss!