Staging nets fast sale in Brisbane’s slow real estate market

Written by Debra Gould -

In a slow real estate market like that of Drewvale, a suburb of Brisbane Australia, it’s really important to style a property to appeal to prospective buyers.

Staging Diva Graduate Hayley Harris of Essential Key Home Staging & Property Styling based in Queensland, AU knows how to unlock a property’s potential: to lead to a faster sale, without the huge price reductions that many sellers have been taking.

This property looked tired and cluttered until this home stager transformed it into a contemporary oasis as seen in the before and after shot of this dining room.

Home staging is all about romancing the home buyer, which is especially necessary in slow real estate markets.

The property sold in under a week just under the $399,000 asking price.

The vendors had 6 offers on the property even before the first Saturday open house and every question on that morning was “can we put in an offer?” says property styling expert Hayley Harris.

Debra Gould, The Staging Diva®

Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of the Staging Diva Home Staging Business Training Program with 1000+ Graduates worldwide. Debra also offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell quickly and for top dollar.

Debra Gould, The Staging diva

Internationally recognized home staging expert Debra Gould created the Staging Diva Home Staging Business Training Program to teach others how to earn a living doing something they love. She has staged millions of dollars worth of real estate and is the author of several best-selling guides. With 30,000+ students in 24 countries, Debra is celebrated as one of the most influential people in the home staging industry. She appears on: HGTV, CBS Radio, CNNMoney, The Wall Street Journal, Woman's Day, House & Home, Style at Home, GlobalTV, This Old House and more.

Comments

Hayley Harris says

February 26, 2009 at 4:28 am

Thanks for the article Debra! It really was a true success story for all involved. The client was delighted, the agent was happy, I was happy and even the buyers were really excited. Warming for the soul in todays econmic climate. It also, yet again, proves how when sensible pricing and great presentation are married together how painless and easy selling your home can be. The clients moved on to their new and exciting home this week, delivery of furniture to moving out 5 1/2 weeks, think how much money such a quick turn around can save you, a lot more then how much it cost to stage this home!
Gary Baugher says

February 26, 2009 at 1:30 pm

Hayley,
Congrats to you !!!! How can anyone doubt the value of Home Staging ?
Great transformation.
Gary Baugher Nashville, TN.
Donna Ross says

March 3, 2009 at 6:41 pm

Hayley, you go love!

You did a fantastic job on that home! You not only have a great skill, but I can sense that your warm and bright personality helps you to connect with your clients and helps them feel comfortable with the whole home staging process.

Congratulations on a job well done!

Debra – a great article that translates very well to the Australian property market!

“The Staging Diva Business Training Program is worth every penny!

While there are other home staging courses out there, I’m so happy I follow the business model Debra teaches in her program. It is specific, concise, and thoroughly explained.

In addition to her courses, Debra offers SO many supplemental materials that are incredibly helpful too. The community of Staging Diva Graduates is another bonus, as we all support each other and share each other’s wins.”
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By the time I was on Course 3, I had already completed three home staging jobs which more than paid for all the training!

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“Once I decided home staging was for me, I was terrified of starting my own business. Staging Diva Training gave me the confidence to do what I love, and contribute to our income after being out of the work force for 15 years.

Debra gave me the information I needed to get over my fear of failure, charge what I’m worth, and get out there and start my home staging business!”
— Kelli Hughes (TX)*ReAbode Home Staging and Redesign

“I felt like I hit the jackpot when I found the Staging Diva Program. I bought it without hesitation and began my training immediately.

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So grateful for what I learned from Debra. She shares her gifts and talents so generously!”
— Mary-Maye Lorriman (UK)*Room by Room Interiors Ltd

“The Staging Diva Program was such an influential part of my home staging business plan. The business tools, processes and procedures Debra Gould outlines in the program set you up for success.

I have taken other courses but none compare to the comprehensive program with Staging Diva.

I truly appreciate all Debra’s help and guidance through the courses and group coaching calls. She is such a great inspiration!”
— Lori Carbone (NJ)*Spaces That Speak Home Staging

“I love Debra Gould’s straight forward approach and candor. As a home stager, she knows first-hand what it’s like in the field. Debra is running her own staging business as a real business and knows what it takes.

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I took another home staging course before Debra’s and the Staging Diva Program really helped build my business. Debra forced me out of my comfort zone, she is such an inspiration! Now I know I can make a difference in many people’s lives.”
— Susan Bierig (NJ)*Re-deZine The Shore Way LLC

“I loved Debra’s no-nonsense style of running a home staging business, it’s very easy and straightforward. She keeps it simple, and it all “clicked” for me.

I now have the confidence to get out there and do what I am passionate about. I knew I had the talent, and now I have the business knowledge to round out my staging business. Thank you Debra!”
— Judy Chizmar (PA)*Judy Chizmar Home Transformations

“The Staging Diva Program is fantastic! I wish I had found it before completing a different home staging course. The program provided me with valuable business information that the other course lacked.

I am very impressed with Debra Gould. It is quite evident that she is honest and ethical in all her dealings with her students and clients, and that’s #1 in my books.

She truly has become my mentor!”
— Monique Milne (MB)*Milne Well Dressed Homes (MB)

“I’m so glad I came across the Staging Diva Home Staging Training Program. It’s a perfect fit for me with Debra sharing her business model and what has worked for her. She takes the guess work out of how to run a successful home staging business.

Debra is supportive, down to earth and has a wealth of experience under her belt. I can now express my creative passion with more confidence following her guidance.”
— Shelley Giffin (QLD AU)*Rooms for Miracles

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— Haana Nyamekye (MD)*Zuri Sophia Interiors

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The Staging Diva Program filled in all the questions that I still had after completing another ‘hands on’ program. Thank you Debra, I now have the confidence to build my staging business.”
— Tracie Lacroix (BC)*Sold by Design

“This is the first time in my 57 years of life that I am pursuing something solely for myself — despite my often paralyzing fear!

I’m optimistic and excited to see what the new year has in store for me— due in large part to having found the Staging Diva Program and feeling prepared to take this new journey as a home stager. Debra, thank you sincerely!”
— Lisa Tyus-Lee (OH)*Lights Camera Stage LLC

“Debra’s knowledge and expertise on how to start a home staging business have inspired me.

As a seasoned Real Estate Agent who already staged clients homes, I believe this is a great business to be in.

I am moving my dream of staging homes into a separate business because Debra taught me how in the Staging Diva Program. Thank you Debra!”
— Leslie Manson (BC)*Staging Homes by Leslie

“I appreciate Debra’s candid approach. It’s the reason I chose the Staging Diva Program over other home staging courses.

My first project sold the first day on the market for more than the asking price. This confirmed I’m in the right business.

Thank you, Debra!”
— Casey McDougall (TX)*Custom Home Staging

“I loved the Staging Diva Program! I was skeptical about the format at first, but it was great. The notes were concise and easy to follow. Students asked questions I was wondering about myself, and Debra is clear and direct.

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— Deborah Brischler (CA)*Home Staging Solutions

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— Amy Brown (MO)*Simply Staging by Amy

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