Hopefully last week’s post on focusing on price when hiring a home stager will help you avoid making that mistake. Today I will talk about something else which could make your search for a home stager more difficult than it needs to be and that is searching high and low for a home stager with certifications or letters after their name.
It is a common mistake for homeowners to look for a home stager with “credentials”, but none exist in the home staging field. There is no governing body or official organization ruling over the home staging industry. There are no official home staging accreditations or certifications in this completely unlicensed field. The letters you see after some home stagers’ names simply come from a particular home staging training company who pushes them as part of their marketing strategy.
Don’t rely on unofficial credentials, look at testimonials from past clients, real estate knowledge and before and after photos instead.
The next installment in this series will focus on the importance of reviewing a home stager’s portfolio and website before making your decision.
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.
Searching for an expert home stager? Visit the Staging Diva Directory of Home Stagers.
If you’re interested in becoming a home stager, check out the Staging Diva Home Staging Business Training Program.
[tags] home staging, home stager, home staging business, real estate staging, make money in home staging, Debra Gould, Staging Diva, advice for homeowners, mistakes homeowners make, hiring a home stager, home staging credentials, home staging accreditations [/tags]