You can be the most talented home stager, but the wrong home staging marketing can put you out of business.
Unfortunately, many people with a talent for decorating attempt to become home stagers without any kind of business training or marketing knowledge.
With the best of intentions they stumble into some awful marketing tactics that will put them out of business faster than you can say, “what were they thinking?”
When you’re a home stager, home staging marketing must be a big focus of your efforts. This is what helps you get a steady stream of paying home staging projects.
Curious what a home stager makes when they have the right home staging marketing?
What Happens with the Wrong Home Staging Marketing
Some home stagers aren’t exactly portraying an image of professionalism. This not only hurts their own success, but casts a bad light on the home staging industry as a whole.
Before I entered the home staging industry, I owned a marketing consulting firm where I used my MBA and experience working for advertising agencies to help promote Fortune 500 companies.
It pains me to see tacky marketing gimmicks being used by any company. But it bothers me more when it’s a home staging business. I sincerely want people to succeed in this field, and raise the standards in the industry.
That’s why, when I train others to become home stagers, there’s a great deal of focus placed on smart marketing techniques.
In a series of blog posts next week, I’ll share three of the worst marketing tactics you could possibly use in your home staging business.
Check back on Monday for the first terrible home staging marketing tactic I’ll be sharing.
There are many ways to market your Home Staging Business — many people choose a home stager from an ad, web-site or business card. What turns me off are really tacky business cards. Your card should project a business-like and professional image. It should go beyond the picture of a front door and potted plant.