It’s really tough to make a condo stand out from the many others for sale in the same building. That’s why home staging is so critical.

This client had to put her condo on the market in the slow summer season and on top of that she was competing with dozens of others in the same complex.

With condos, building color recommendations into the appointment is also important as nothing warms up a space faster than the right coat of paint. Most new condos are painted sterile white, which does nothing to enhance the environment.

Look at the drama achieved in this typical condo. I used Benjamin Moore Huntington Beige (HC-21) because the living room faced south and was flooded with light from floor to ceiling windows.

One of the gratifying things about home staging is the real difference you can make in people’s lives, here’s what my client wrote me today:

“I would like to thank you for your help in staging our condo. Everyone that has passed through our home, be it friends, family, or prospective buyers, absolutely loved it. Most importantly, we were able to distinguish our condo unit from the several other comparable ones in our building and, as a result, were able to sell it in only six days, at 98% of our asking price!

We will continue to mention your name whenever we share our experiences of selling our place.

Thanks again!”

Roman Rozanec

I have to say it’s really nice starting my day reading an email like that! When I was working in the corporate sector it was rare to receive such heartfelt appreciation.

By the way, if you’re worried about recommending the right wall colors, you should check out the “Staging Diva Ultimate Color Guide: the easy way to pick colors for home staging projects.” With 30 tips on choosing colors for home staging and my favorite home staging tested color picks and palettes, you’ll find picking colors much easier.