Home staging continues to grow in popularity as property prices continue to decline. One of the biggest reasons for this is that home sellers fear they’ll lose their equity when they sell. These homeowners are willing to do whatever it takes to boost the prices they get for their homes.
This includes investing in staging.
A home stager is a light at the end of the tunnel for a desperate homeowner being told constantly by their real estate agent that they need to lower their price to attract buyers.
If a home doesn’t show well, often these price reductions don’t have the desired effect anyway. The house continues to sit on the market, while the anxious seller copes with the lack of interest in his listing and contemplates how much money he’ll lose when the house finally does sell.
An investment in home staging always costs less than another price reduction, which is money right out of the seller’s pocket.
Have you considered using this as a key point in your presentations to home owners? Please share your comments below so we can discuss!
If you haven’t yet downloaded a copy of “Ask Staging Diva: Can I grow a home staging business in a depressed economy?” you should do so now. It’s packed with information like this that can help you sell your services to all the distressed home owners out there in this market!
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Debra Gould developed the Staging Diva Training Program to create opportunities for others to grow their own profitable home staging businesses. There are currently over 1000 Staging Diva Graduates around the world. Debra encourages anyone concerned about starting or growing a home staging business in today’s economy to download her free special report: “Ask Staging Diva: Can I grow a home staging business in a depressed economy?”[tags] Debra Gould, Staging Diva, home stagers, home staging, home staging in a depressed economy, starting a home staging business[/tags]