You should be using your home staging website as more than just an online brochure. Just like most buyers start their home search online, homeowners and real estate agents in your area are turning to Google to find themselves a home stager.
If you want your site to come to the top of the search results, you have to be sure it’s been optimized properly. In the case of home staging, this will most likely be the city you serve + the term home stagers. If you are in San Francisco, for example, you want to come near the top of the results for “San Francisco home stager” or “home stager in San Francisco” because that’s most likely what your potential clients are typing in Google when they need your services.
There’s so much I could tell you about SEO that it could fill hundreds of blog posts so I’m not going to get too deep into this. What I want to discuss today is the kind of SEO or search engine optimization techniques that will get you in trouble.
In terms of SEO, “black hat” refers to using techniques rooted in deception to get a high ranking. While black hat techniques can work to rank your website higher, they will only work in the short-term. When you’re caught, your site will be banned from Google all together.
“White hat” refers to any SEO technique that follows acceptable guidelines.
To learn more about black hat and white hat SEO techniques, visit the Home Staging Glossary by Staging Diva. The definitions there will tell you which black hat technique you should talk with your web developer about to make sure your website is safe from being blacklisted by Google.
Of course, home stagers using a full listing in the Staging Diva Directory of Home Stagers as their website don’t have to worry about this because the site has been built using only white hat techniques and listings rank very high in Google.
Home Stagers, do you have any experience with web developers using black hat techniques on your website? Is SEO a topic that interests you? Please let me know by saying so in a comment on this post. It will give me lots of ideas for future blog posts!
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Debra Gould knows how to make money as a home stager and she developed the Staging Diva Home Staging Business Training Program to teach others how to earn a living doing something they love.