Over the past three years, Ontario Staging Diva Graduate Margaret Harlos has been solidifying her position as the expert home stager in her area with her business, Living Organized.
Margaret is a former Volunteer Manager and Program Coordinator for a non-profit organization and has been featured multiple times in the local media both in print and on local TV.
This savvy Barrie home stager quickly made a big splash in her local real estate market, and wasted no time becoming familiar with her neighborhood real estate agents.
When Margaret and her husband were looking for a larger home they swung by an open house that was listed by an agent familiar with Living Organized. After viewing the property’s photos and descriptions online, Margaret was expecting to view the perfect home but even from the driveway she knew that wasn’t going to be the case. She tried to remain optimistic thinking she would be able to see past the bad curb appeal and would at least be able to negotiate a better price.
Once inside, it was proving difficult to see past the home’s flaws. The agent, knowing Margaret was a home stager, told her the homeowners would be willing to paint and fix the house up a bit. When Margaret asked why she hadn’t told her clients to do those things before scheduling any showings, the agent didn’t answer.
Ten days later, Margaret was called by another real estate agent she was tightly aligned with. He had a client willing to do anything Margaret asked to get her home sold.
Through her conversations with the homeowner, Margaret learned the previous agent had just been fired after a failed 15 day trial. This homeowner was devastated to find out that while away on an extended business trip, her home had been shown in terrible condition. The homeowner said she’d asked the agent prior to listing if the house needed to be cleaned or painted but despite asking the right questions, she was told that it was fine as it was.
At that point Margaret realized who she was speaking to the owner of the same home she had recently visited as a potential buyer. She didn’t have the heart to tell her new client that she was one of those potential buyers who had been turned off by her home.
Margaret was hired and the family went to work on all the tasks she suggested to improve the overall condition of the home.
After staging the home was listed again and sold for just under asking in less than one week.
About her home staging training, Margaret says, “The Staging Diva Program has helped me to market my business. The reason that I chose to train with Debra Gould was because she focused on business training. I wanted the skills and information needed to help me build a sustainable business. I learned a lot in the program but combined with her private business accelerator coaching I am well on my way.”
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Debra Gould knows the key to success in business is in how you market it. She’s taught thousands of people around the globe how to make money using their natural creative talent as home stagers through the Staging Diva Home Staging Business Training Program.
[tags]home stager, home staging, margaret harlos, staging diva, home staging success story, home staging program, staging diva graduate, home staging training[/tags]