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Home Staging Glossary by Staging Diva


Home stagers learn how to "talk the talk"

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1. Target Market
The group of people that your prospects belong to. They can be identified along demographic lines (age, sex, location, occupation, income level) or psychographic lines (attitudes, aspirations). Since you have only so much time and money to spend on marketing, it’s important to be very specific and deliberate in determining your target market. For additional information on picking the appropriate target market, refer to Course 4 of the Staging Diva Training Program: Staging Diva Sales & Marketing Secrets to Boost Your Home Staging Business.
Synonym: Niche
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