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Home Staging Glossary by Staging Diva


Home stagers learn how to "talk the talk"

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1. Pack Rat
Someone who is afraid to throw anything away in case they'll need it at some point in the future. Very typical behavior for anyone who lived through the depression. When taken to an extreme that totally interferes with normal life, this person is often referred to as a hoarder. As a home stager, you will run into pack rats in every income group and your task will be to inspire them to put "their treasures" into off-site storage if they aren't prepared to part with them yet.
2. Page Rank
Web pages are ranked by Google (and other search engines) depending on how relevant they're believed to be for a particular phrase. If you want to appear in the top search results for the phrase "ABC Home Stager" you want a good Page Rank. Nobody outside of Google knows the precise algorithm used to determine this ranking (and the formula changes), but using up-to-date Search Engine Optimization (SEO) methods will help your efforts.
3. Pay Per Click
An online advertising model whereby you only pay for people who click on your online advertising. Pay Per Click ads can run on websites and blogs, including search results pages. The most common example being the ads you see running at the top and down the right side of the page when you do a search on Google. Advertisers bid on how much they are prepared to pay per click for their ad to appear on those pages. The higher you bid, the higher your placement, but you only pay when someone clicks on your ad. Your ad will continue to appear as long as you have not exhausted your daily, weekly or monthly advertising budget.
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