Struggling to Make Money as a Home Stager?

Staging Diva is Not Just 
Another Home Staging Course

Every Home Staging Course Module is packed with
must-have information to make money as a home stager.

These are the exact strategies that Debra used 
to start and grow her own home staging business.

Available Course Formats

Most Home Staging Programs Focus on the WRONG Things

Whether you're already a home stager, or just thinking of starting a home staging business, Staging Diva provides everything you need to make a living from your talents. Courses, checklists, templates, discussion groups and more— all the essentials you need, without any fluff.  

Start your home staging business in as little as one week! We save you months (if not years) of trial and error, so you can get your business started quickly. You won't waste hours pouring through hundreds of forms or overcomplicated content.

Frustrated with Your 
Home Staging Business?

Course 1
Cash in Decorating Homes to Sell

  • 8 ways you'll benefit from joining the growing Home Staging industry
  • 5 strategies to get over your fears about starting a business
  • The Staging Diva blueprint for building confidence as you start and grow your business
  • 21 services you can offer as a Stager, and how to make money from each one
  • How to set up your business so you can focus on design and the creative aspects you love
  • How to learn what other Stagers charge, and feel confident in your ability to build your business

Listen to a sample of Course 1:

Course 2
The Business of Home Staging: What You Need to Start & Grow

  • What you need to get started and to grow
  • Why you should register a business
  • Why there's no such thing as staging "accreditation"
  • Top 4 ways to build trust and credibility
  • How to charge for your services
  • Pros and cons of owning a Home Staging inventory
  • How to get designer discounts at retail stores
  • Top 10 low-budget ways to grow your business

Listen to a sample of Course 2:

Course 3
Taking the Mystery Out of Home Staging Consultations

  • How to turn a potential buyer into a paying client
  • Avoiding the "free estimate trap"
  • What to wear and bring to a staging consultation
  • How to start your client meeting
  • What to look for, and how to communicate without offending your clients
  • House showing survival tips to build your client relationship
  • Don't chase your money: How to get paid on the spot and get deposits for future work
  • Invoice templates for every situation
  • How to pave the way for future sales
  • Essential contents for your Staging Day "Toolkit"

Listen to a sample of Course 3:

Course 4
Sales & Marketing Secrets to Boost Your Staging Business

  • Defining what success means to YOU, and what that means for your marketing plan
  • Overcoming the top 5 reasons why someone won't hire a Home Stager
  • Key questions you must answer before someone will become a paying client
  • Knowing your 4 key audiences, and how to reach them
  • Building your web presence and getting found on Google
  • Pricing strategies to work less hours and earn more money

Listen to a sample of Course 4:

Course 5
Over 30 More Ways to Make Money in Home Staging

  • What is an alliance?
  • How alliances make money for you
  • Alliances vs. partnerships
  • 6 key reasons to form alliances
  • 4 key ingredients to look for
  • How to find alliances and negotiate commissions
  • Staging Diva Alliance Assessment Scorecard to evaluate candidates 
  • Wrap-up questions from the training program
  • Invitations to Graduate-only ongoing support

Listen to a sample of Course 5:

PLUS These Bonuses!

Staging Consultation Checklist with Room-by-Room Planning Forms

This is two products in one! The Home Staging Consultation Checklist includes what you need to know before, during and after your meeting with your client and how to make sure you get paid. 

Plus, Room-by-Room Client Planning Forms that you can photocopy and use in any staging consultation to just fill in the blanks as you go through your appointment.

Home Staging Business
Quick-Start Checklist

Starting a new business is scary. There are so many things to consider and so many steps to take. It's hard to know what to do first!

This quick-start guide to the first 20 steps you need to start your home staging business will keep you focused and organized. Think of it as your immediate "to do list" as you work through the 5 home staging courses.

Staging Diva Network Online Discussion Group (2 months)

Since your trial membership starts right away, you can use the Network for support while working with the course material. If you have a question or an idea you'd like feedback on, just pop in and post it on our private Network. You'll get an answer from Debra and the other Grad members. Plus, you'll find an archive of helpful tips and discussions from past years.

Training Program Action Guide

Filled with 100 pages of activities to help you stay organized and moving forward step-by-step. Nothing in the Action Guide is "make work." It's all geared towards helping you plan your business and focus on your priorities with fill-in-the-blank worksheets, exercises, checklists and more. 

**Only in the Instant Download PLUS and the Mailed-To-Your-Door Packages.

Staging Diva Question and Answer Recording

Debra Gould, The Staging Diva, shares a one-hour audio recording of a Question and Answer call she did with a small group of Staging Diva Grads about a month after they completed the home staging training program. 

**Only in the Instant Download PLUS and the Mailed-To-Your-Door Packages.

Instant Download and Instant Download Plus

With both of the Instant Download Packages, you get links to download your course materials as soon as your order is approved. There's no waiting for material to come in the mail when you order this way!

You can actually start listening to your first course within minutes from now!

Downloading is easy and we give you full instructions. You don't need to be a whiz with computers— most students aren't. You can transfer your downloaded audio files onto your cellphone, iPad or other tablet. Or just listen to them on your computer.

Your course documents can be read on your computer screen, printed at home, or you can have an office supply store print them for you.

The key advantages of the Instant Download Packages are that you save money and get your material immediately.

Order with Confidence!

Money-Back Guarantee

We're committed to growing a community of successful home stagers and teaching them how to make money doing what they love. 

If you're not totally happy with any Staging Diva purchase, simply email us (within 48 hours for a download product, or 45 days for a mailed-to-your-door item) and you'll get a full refund for the price of the product.

Secure Order

Your online order is completely secure. You can choose Visa, MasterCard or go through PayPal where you can also choose American Express. 

If you prefer to order by phone with your credit card, please call

"You have laid out a strategy to make this career so much more enjoyable than it would have been otherwise!

I paid big dollars previously for another company's training, which did not begin to compare to the Staging Diva Program."

– Linda Borghi*
Dazzle Home Staging

"Thanks Debra for such an amazing training program that gave me exactly the right tools and knowledge to enter this business with confidence.

My first staging project was worth $8,000!"

– Elizabeth Englehart*
Moving Designs

Ready To Get Started? 
Choose the Package That's Best For You!

With Staging Diva, there's zero risk! All 3 packages are covered by our money-back guarantee.

Instant Download Customers: You'll receive Internet links to download your course recordings and course notes immediately after purchase of the Instant Download or Instant Download PLUS package. You'll also get an email of your receipt (keep this so you can write off your purchase as a business expense when you file your taxes) and a personal welcome email from Debra Gould explaining how to start using your bonus 2-month membership in the Staging Diva Network. 

Mailed-To-Your-Door Customers: After ordering, you'll get an email of your receipt (keep this so you can write off your purchase as a business expense when you file your taxes). You'll also get a personal welcome email from Debra Gould explaining how to start using your bonus 2-month membership in the Staging Diva Network. Your course material is mailed out to you within 7 days from your orderand you'll get a second email with your shipment confirmation at that time.

Questions? Call Debra Gould at 416-691-6615, or email us for help at

With the Mailed-To-Your-Door Package, all your materials are sent to you in the mail.

The contents are shown below and include an attractive tabbed binder with all your printed materials and a matching media case with all your audio CDs.

The key advantage with this package is you'll have a physical product to hold in your hands.

The price is a bit higher due to the costs associated with producing and packaging the binder and CDs, and sending them out to you.

Mailed To Your Door

– Susan Atwell*
Atwell Staged Home

“The Staging Diva Training Program transformed my way of thinking about the business of home staging. I was formerly trained by two other 3-day staging programs. In fact, I was even a teacher for one of them!     

But the staging pricing model was wrong in those other programs. It kept me stuck, trudging up a difficult hill wondering why I wasn’t making real money as a home stager.   

It wasn’t until Debra Gould explained home staging consulting and billing correctly, that I was able to shift into higher home staging income levels.”

"Staging Diva offers a simple, logical, effective business model. 

I recommend this education, even for seasoned stagers who might not be getting the most out of their current business. 

Debra Gould provides a roadmap to success!"

If you've started your home staging business and you are struggling to take your earnings to the next level, the Staging Diva Training Program is your ideal next step.  

You’ll learn: how to find better clients and stop chasing real estate agents, the most effective marketing tactics for home stagers, how to raise your rates and get paid immediately, and so much more!

Why Staging Diva Training is Different Than ANY Course You've Taken Before

The right pricing strategy that will boost your income significantly

In this program, Debra teaches you the exact business plan and strategies she used to make up to $10,000 a month* in her own home staging business, including:

The Staging Diva Home Staging Business Training Program is the only home staging program created and taught by a successful home stager who also has a Masters Degree in Business and Marketing.

Learn From One of the Most Respected Names in the Home Staging Industry

Debra Gould's staging expertise has been featured on HGTV, Wall Street Journal, This Old House, CNN Money, Woman's Day, Reader's Digest, House & Home, Style at Home and more.

Get all of Debra Gould's Secrets to Building a Thriving Staging Business

“The Staging Diva Training Program is amazing!

I downloaded the five course recordings and was surprised to see that they really do cover every aspect of running a home staging business.  

I know this new year will be great thanks to this fantastic course and the confidence it's given me to move ahead with this new stage of my life!"

– Nicola Thomas*
Stage It Simple

"Both my partner and I appreciate your honesty and admire your style! I like that you approach home staging as a business and not as a cute women's hobby.  

This is much more realistic, logical and helps prepare people for the realities of running their own business while making it very specifically about staging.  

We had been in business almost a year before taking your program and we weren't disappointed. Our business has gone from "nothing" to being called consistently by clients and realtors in our area.  

– Heather Cook*
Rooms In Bloom Home Staging & Design Inc.

"Next month will be my 5th anniversary operating a home staging business. This past year I completed 38 home staging and redesign projects, got featured in the media and had my first month with earnings of $7,000!

All of these successes are a result of carrying out Debra Gould’s ideas and recommendations and the home staging business model she shares in the Staging Diva Home Staging Training Program and coaching calls.

Staging Diva offers a wealth of materials and is the reason my self-confidence and self-assurance have blossomed these past 5 years."

– Stacy Goade*
Alaska Premier Home Staging

Debra Gould is a godsend! Her experience, professionalism, confidence in the home staging industry, and ‘to the point’ teaching style is all I needed to jump start a profession I had been thinking about getting into for months.

I know Debra is there for me as I launch my dream career, and her faith and enthusiasm is immeasurable.

Without the Staging Diva Program, I probably would have never gotten started, or I would have failed miserably.

Thank you Debra, for inspiring me to get out there and do it!"

– Lisa Kleino*
Perfect Fit Home Staging

The Staging Diva Program is fantastic! I wish I had found it before completing a different home staging course. The program provided me with valuable business information that the other course lacked.

I am very impressed with Debra Gould. It is quite evident that she is honest and ethical in all her dealings with her students and clients, and that’s #1 in my books. 

She truly has become my mentor!”

– Monique Milne*
Milne Well Dressed Homes

Ready to Build Your Successful Staging Business Like These Grads?

» YES, Help Me Get Started! «

Ready To Start Making Money From Your Natural Staging Talent?

» Learn More About the Course Packages! «
» CLICK HERE to Skip to Course Descriptions «

Meet Our Students

If you’re looking for honest reviews of Staging Diva, or want to see the kinds of people who join the Staging Diva Community and the results they create, you're in luck.

There are over 30,000 Staging Diva students in 23 countries from ages 22 to 76. Here are a few of their stories:


Instant Download


Instant Download PLUS



If you’re like many home stagers, you don’t have a strong background in business or marketing. When you first started out, you probably took a home staging course to learn those things.

The problem is that most home staging courses are taught by people who have never made a living as home stagers! They don’t know what works in the real world, or how to build a profitable home staging business, because they’ve never done what you’re trying to do.

– Jill Gargus-Turgeon*
Simply Irresistible Interiors Inc.

» CLICK HERE to Skip to Course Descriptions «

Staging Diva founder, Debra Gould, is an internationally recognized home stager with an MBA, and over 30 years experience in marketing (more than 15 of those in home staging).  

She has written thousands of articles on home staging and been featured widely on TV, radio, magazines and newspapers across the United States, Canada and even Australia.

How to stop chasing real estate agents and have better clients coming to you

More effective marketing tactics that will set you apart from your competition

How to cut out the reports and other paperwork that’s slowing you down

How to get paid immediately

And SO much more!

The best part is that there’s zero risk when you buy the Staging Diva Home Staging Business Training Program! If you’re not completely satisfied, we offer a 100% money-back guarantee.

PLUS, Get a Staging Diva Training Program Certificate and Grad Badge

Upon completion of our 5 courses, you can call yourself a "Graduate of the Staging Diva Home Staging Business Training Program." You'll get a personalized certificate like this one within 4 weeks of ordering the program. 

Plus, you get Grad Badge artwork you can use on your web site, social media and other marketing materials.

Over 98% of Staging Diva Graduates Recommend Us

We continually survey our students to ensure our training is meeting their needs. An impressive 98.8% of students say they would recommend Staging Diva Training to others.

"I can't tell you how much I've learned about the staging business. I took your advice and got two jobs from two very high profile real estate agents because of it. And they've referred me to all their fellow agents. 

I am so thankful that I was able to practice all I've learned from you and how much of it works like a charm and makes sense. I am getting paid for my time and I love doing this. I have you to thank. With each client I speak with, my confidence is growing more and more.

Thank goodness for you and for your continuous support. It feels so great knowing if I get stuck I can count on your help. You're simply wonderful as a teacher and business woman."

– Francesca Midolo*
Staged Elegance


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® Staging Diva and the Staging Diva Logo are registered trademarks of Six Elements Design Group Inc.

© 2004 – 2020 Six Elements Design Group Inc. All rights reserved. Republication or dissemination of this content is expressly prohibited without written permission.

*Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. The testimonials and examples used are exceptional results, don’t apply to the average attendee/purchaser and do not guarantee that anyone will have the same experience or achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.