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Issue 86: December 2013
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On stage this month

To Set the Stage

Backstage with Debra

Why Staging Beats Interior Design Business

Kitchen Home Staging Boosts Selling Price
Jodi Whalen

Real Estate Agent or Wicked Witch?

Save These Dates and Be Ready for 2014

Hats Off to 5 Home Stagers
Darby Dwyer, Nicola Henry, Marilyn Lulay, Jennifer Farnham, Pamela Roberts

staging diva store

Did You Know?

All Staging Diva Graduates receive free artwork for their marketing and websites. This is one example:

Staging Diva Graduate Badge

Unlike most staging courses, Staging Diva Graduates DO NOT have to pay an ongoing fee to be a Graduate in good standing.

To Set the Stage

"It takes courage to grow up and become who you really are." - E.E. Cummings

Backstage with Debra

As this year comes to a close I'm realizing this marks the Staging Diva Training Program moving into the 10th year of offering solid business training for home stagers.

I'm very proud to celebrate this anniversary with over 8,000 students in 22 countries. If you're one of the more than 450 people who joined our community this month, welcome and keep your eye on your email for a special invitation to an event next week.

I was the first home stager to realize that spending days taking turns rearranging furniture was not the best way to teach people how to make money from their talents.

From what students tell me, this program remains unmatched anywhere else for its ability to teach you exactly what you need to know to succeed in your home staging business.

When you Google "Staging Diva" you'll discover that I've written more articles about home staging than anyone else.

That's because I've been focused on raising awareness of this field with the general public, as well as home stagers themselves, for more than a decade. I also created the only home staging job board in the world which lists over 400 projects.

In this month's newsletter you'll learn 5 reasons why staging beats interior design, see a highly succesful home staging project, discover why I compared real estate agents to wicked witches, find 2 dates you should set aside in December so that you'll be ready for 2014 and meet 5 home stagers.

As always, my mission is to help you create your ideal business and lifestyle. Since studies show 80% of "New Year's Resolutions" are abandoned within weeks, I'm setting a challenge for you as this year winds to a close.

Sit down to think and journal about how you'd like your business and life to look a year from now. Realize that you'll never get there unless you change what you're doing on a consistent basis.

Don't wait for everything to be "perfect" or for a lottery win to drop in your lap. Instead, resolve to get the information and support you need to create the life you want. That's what I'm here for and together we can make your dream of success doing work you love come true.

Happy Holidays!


Debra Gould, The Staging Diva®
President, Voice of Possibility™ Group Inc.

Why Staging Beats Interior Design Business

If your goal is using your creative and decorating talents to earn a living, a home staging business is a much easier path to take than opening an interior design firm.

In addition to being an easier and less costly business to start, you'll have a larger target market, more creative freedom and faster profits.

And if you're worried that you'll have to do those fancy drawings and concept boards like you see on HGTV, don't. I've staged hundreds of homes since 2002 and I've yet to do a drawing for a client. Which is great, because (spoiler alert), I can't draw. This hasn't stopped me from also offering interior redesign and color consulting services.

In this article, I expand on all the ways home staging is a better business to start than interior design. You'll also enjoy the comments from new and established home stagers.

> Read more on why a home staging business beats an interior design business.

home staging beats interior design

Kitchen Staging Boosts Selling Price

Staging Diva Grad Jodi Whalen of Pear Tree Home Designs, LLC staged a 4-bedroom Tudor style home from top to bottom, including this fabulous kitchen transformation:

kitchen staging before

kitchen staging after

Jodi's client was delighted when the home sold within weeks at 95% of the asking price, compared to the minimum of 6 to 9 months expected in that neighborhood.

She writes, "The Staging Diva program was worth every single penny. I made it all back in my very first staging job. I am thrilled to be a Staging Diva Graduate and I love that I can help people sell the most expensive asset they own so they can move onto the next phase in their life."

Proving that home staging is a great part-time business which you gives you lots of control over your own schedule, as a new mom, Jodi managed to triple her home staging business in each of her first 3 years as a home stager.

> Read more about Jodi's kitchen transformation and why it worked.

>Here's another kitchen Jodi staged earlier in her career as a home stager.

Kitchen photos provided by Jodi Whalen. Learn how to have your project featured.

You can learn the staging business success formula I taught Jodi through these products:

design guide for home stagers

Real Estate Agent or Wicked Witch?

Inspired by the Hansel and Gretel story and a LinkedIn discussion about when home stagers get paid, I compared real estate agents with wicked witches in a recent article.

It was a bold move that attracted some hate mail from a few Realtors who were understandably miffed by the comparison. Funnily enough, none of them argued with my statement that they were stuck in a "crappy business model" that home stagers had no need to follow.

> See what you think of my arguments and please add your comments here.

wicked witch

Save These Dates and Be Ready for 2014

Times indicated are eastern (NY time). Please adjust for your time zone.

5 simple secretes to making money in home staging

December 4 (8 PM)
5 Simple Secrets to a Home Staging Business: How to Make Money Doing What You Love

(Free Live Teleseminar + Recording)

You'll learn how to avoid following the faulty business formula that most home stagers fall into.

"Your 5 secrets conference call was amazing. I devoured every word and look forward to living my dream with your expert help and teachings." Alfredia Jackson, aspiring stager

> Sign up here FREE if you've never taken Staging Diva courses (otherwise you already know these 5 secrets!)

Staging Diva Dialog

December 19 (7pm)
Staging Diva Dialog Coaching Call

For beginner and established home stagers. You don't need to be our student.

Ask me questions and get semi-private coaching in a small group for only $47.

You're guaranteed to make $500 when you implement the ideas from our conversation.

"I just listened to this month's Staging Diva Dialog and got 2 great ideas, one of which I wish I had a few weeks ago. Now I know for next time!" Donna Dazzo, Designed To Appeal

"Speaking with other stagers exposed me to topics that I had not yet even considered. Can't wait until next month's call." Darby Dwyer, Queen Bee Staging Company

> Join us this month + get the recording too

Hats Off To 5 Home Stagers

Join me this month in welcoming these 5 new and returning Staging Diva Grads to the Staging Diva Directory of Home Stagers. Check out their profiles and get inspired.

home stager

Darby Dwyer, ON
Queen Bee Staging Company

home stager

Nicola Henry, CA
Henry Home Staging

home stager

Marilyn Lulay, OR
Your Savvy Staging

home stagerJennifer Farnham, PA/NJ/DE Year 2!
Fresh Designs

home stager OttawaPamela Roberts, ON/QC Year 2!
Dwelling in Expression
Did You Know?

When you're a member of the Staging Diva Directory of Home Stagers, you don't even have to build your own website to promote your business. Plus, with a Profile listing, I'll custom design a brochure for you at no charge.

Here's what Jennifer Farnham says about hers, "Many thanks for providing the brochure as part of the directory listing. I'll be using it in an upcoming silent auction to promote my business. Thanks again for all your help in this new chapter of my life. You provide much more than straight business advice. Your emotional and psychological support is just as important, if not more!"

Learn how you can have a successful staging business like Jennifer and the other members of the Staging Diva Inner Circle.

About Staging Diva

Debra Gould has been a serial entrepreneur since 1989. She is president of Voice of Possibility Group Inc. with a mission of helping entrepreneurs create their ideal businesses and lifestyles.

An internationally recognized home staging expert, Debra created the Staging Diva Home Staging Business Training Program with 7,000 students in the U.S., Canada and 20 other countries. She is the author of 5 guides, offers a Directory of Home Stagers to help home sellers and agents locate stagers in their area and is frequently profiled in the media.

Direct inquiries to:

© 2013 Voice of Possibility Inc. All rights reserved. Content may not be duplicated without written permission.
® Staging Diva, Voice of Possibility and the Staging Diva logo are trademarks of Voice of Possibility Group Inc.