My Client Relations Manager, Victoria, receives several emails each day asking what makes Staging Diva Training different than other programs. It’s a great question and one that I think it’s time to address here.
I am providing this information based on other programs’ claims, but especially on what I’ve heard from several of my students, who have taken these other programs before enrolling in Staging Diva courses to fill in the gaps in their knowledge.
One of the key differences of Staging Diva is that my focus is on how to take your talent and turn it into a staging business.
It seems that many of these other programs spend a lot of time on decorating and understanding color wheels. My feeling is that if you don’t have any decorating talent, you shouldn’t be a home stager. You have an eye for it or you don’t!
My home staging courses were developed with the assumption that you do have that raw talent, and now you’re ready to learn how to make money from your talent.
You learn everything from how to set up your company and what forms you’re going to need, to how you’re going to do actually conduct operations and deal with clients. You won’t learn where to put the furniture in a sample room, but you will learn how to handle yourself when you’re at a home staging consultation, what changes you should usually recommend, and how to properly price your services.
With the Staging Diva home staging courses, you won’t have the expense and inconvenience of travel, or the need to put the rest of your life on hold while you sit in a classroom for two, three, or five days.
Instead you can save time and money by learning from the comfort of your own home. When you’re ready to start my home staging courses, you’ll turn on an audio recording, open your study notes and get busy.
Whether it’s convenient for you to study at night, or spend a weekend, or you want to spread the material out over several weeks, it’s entirely up to you. You can even listen to the home staging courses at your summer cottage.
You’ll hear me explain real world examples of what you’ll face as a home stager, what to say to a real estate agent or a nervous client, and how to make sure you get paid for your services.
The Staging Diva Program teaches you how to market your home staging business. I won’t be listing random information you’d find in a marketing textbook, which is what you will get in home staging courses taught by people who have never actually been home stagers or who don’t have any marketing expertise. Yes, it’s true! Some people have decided they can make money teaching home staging even though they have never actually been stagers themselves.
When you sign up for Staging Diva Training, you’re going to learn about marketing from somebody who has been marketing since the 1980s and is a published marketing author. I have a Master’s degree in Marketing, I’ve been supporting myself and my family from a home office since 1989, and I’m also a stager who has grown a successful staging business.
I’m going to tell you the marketing information you need to know as a self-employed person; what’s going to work and what’s not going to work. I’ll steer you away from expensive advertising and other techniques that less experienced marketers would recommend because they just don’t know any better.
Once you complete the five home staging courses that make up the Staging Diva Program, you can say you’re a Graduate and I’ll give you a certificate and artwork to put on your marketing materials or website to back that up.
You will not have to pay an ongoing fee to Staging Diva to say you are a Staging Diva Graduate. Annual fees are a common practice with other schools, but not here.
Ultimately, the difference between Staging Diva and other programs out there is that it’s based on the real-world experiences of someone who has personally done this.
And it really is about how to turn a talent you love into a money-making business.
If you want a decorating hobby on the side and you have no real intention of making money at it, don’t take my program because it would be a waste for you. You don’t need to take any course to do that. Go ahead and dabble and decorate! You don’t need anybody to give you permission to do that.
But if you are serious about growing a profitable home staging business and you’d rather not waste five years figuring out what mistakes to avoid, that’s what this training program is for.
Home stagers, if you’ve taken my program and another perhaps you would be willing to share some of the key differences you’ve noticed by leaving a comment below. After all, you could speak to the differences better than anyone!
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Debra Gould knows how to make money as a home stager and she developed the Staging Diva Home Staging Business Training Program to teach others how to earn a living doing something they love.