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The Staging Diva Directory of Home Stagers puts your portfolio on a high-traffic home staging website where homeowners, agents and the media area actively looking for home stagers.

"I made $3,500 from the first two home staging projects I got because of my listing in The Staging Diva Directory of Home Stagers!"

Linda Schleihauf

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Staging Diva Directory of Home Stagers
How to Join the Staging Diva® Directory of Home Stagers

Once you're a Graduate of the Staging Diva® Home Staging Business Training Program, you are eligible to participate in the Staging Diva Directory of Home Stagers.

You're probably assuming that you have to build your own home staging website after you complete your training, but that's not the case! The Directory is a great way to get leads for your home staging business, and it saves you the hundreds of hours— and thousands of dollars— it costs to build your own website and drive traffic to it on a daily basis!

When homeowners, real estate agents and even the media are looking for home stagers, they visit and click on "Find a Home Stager," which takes them right to the Staging Diva Directory of Home Stagers! It's THE place to get found by people actively looking for you!

Plus, the Staging Diva Directory of Home Stagers is featured in media articles and is linked from major high-traffic websites like How long would it take you to get coverage and links like that on your own?

Homeowners and real estate agents have trouble finding local stagers

If business can't find you, you won't have a business!

Try doing a quick Google search for home stagers in your area. You probably won't find very many. The truth is, most home stagers simply don't know how to promote themselves on the web.

And how could they? "Search engine optimization" (or "SEO" for short) is a science in and of itself.

Besides, most stagers don't want to spend all their time behind the computer desperately trying to get their site on page 1 of Google— they want to be out there staging houses!

Don't worry— we'll make sure business finds you.

Because of our many home staging related websites and the international recognition of the Staging Diva brand, we get tons of traffic to the Staging Diva Directory of Home Stagers.

Plus, in a typical week we get 5 to 10 email and phone requests to recommend home stagers, house fluffers or real estate enhancers in a particular market. When you're a member of the Staging Diva Directory, we'll contact you directly when we've posted a new project for your area, and those leads are FREE!

Your comprehensive listing will generate leads for you

Your listing (also called a Profile Page) in the Staging Diva Directory of Home Stagers is comprehensive enough that you don't need to build your own website.

Your Profile Page in the Directory includes your logo, company name, photo, lots of space to explain why you're the person to hire, plus enough before and after photos to really call it a portfolio.

Your "contact box" has all the information on where to find you, what cities or neighborhoods you serve, and a link to your own website (if you have one).

Your Directory listing is linked from up to 10 locations of your choice plus up to 4 states or provinces and your country.

The Directory includes links to other articles about how and why home staging works. That way you can use your Profile Page to focus on showcasing your company and bringing attention to your expertise.

What does a listing look like?

The Staging Diva Directory of Home Stagers gives you space to really promote your company.

Sample Staging Diva Directory of Home Stagers

PLUS, get a FREE brochure for your company!

When you commit to joining the Directory for a full year, we'll also design a brochure for your company for FREE!

This brochure is based on your Profile and includes all your before and after shots and your text (also known as "copy"), which we will professionally edit to fit onto your double-sided brochure. You can email this brochure to potential clients or print and photocopy it to hand out at meetings and presentations.

We'll add a download button to your profile page so that potential customers can download your brochure right from your listing!

This button appears on your Profile Page so visitors can grab your brochure!

This FREE BENEFIT is worth $300 and it's all done for you when you're a member of the Staging Diva Directory of Home Stagers. Note your brochure will be created for you one month after you first join the Directory (this is also when your first year of hosting is billed).

PLUS, get the FREE Social Media Package!

Social media sites (like Facebook, Pinterest and Twitter) continue to grow in importance as a way to establish credibility, drive traffic to your site and build a rapport with potential clients.

In order to help home sellers and real estate agents connect with you, we'll also tie in any social media accounts you may have on Twitter, Facebook, LinkedIn and YouTube (when you commit to joining the Directory for a full year).

This is an optional benefit, so don't worry if you're not using any of these sites. If you're just using one or two, you can pick your favorites. We'll add the appropriate icons to your Profile Listing and link them to your social media accounts.

This FREE BENEFIT is worth $75.

Social Media Links for Your Directory Listing

These icons will appear on your listing if you're using any of these social media sites. This helps potential clients get to know you better.

Quick Facts
  • The Directory gives you an entire page to profile your home staging business on a high-traffic website.
  • You provide the text and photos— we do the rest.
  • We build your listing and set up your links and "meta tags" to help homeowners find you in search engines. (If you don't know what a meta tag is, that's a good reason to let us build your page instead of you trying to build your own site and then wondering why search engines can't find you.)
  • We create a custom brochure for your company that you can print and distribute, plus we add a download button for it from your Directory Profile, so visitors can view it too!
  • We "optimize" your photos so they load quickly when someone visits your page.
  • If you've purchased a domain name (, we'll teach you how to redirect it to your address in the directory. That way you can include your domain name in your marketing right away without having to build your own website. Visitors going to will land right on your Directory listing!
  • Unlike other directories, you maintain ownership and control over your own domain. This is critical in case you ever want to build your own site.
  • You'll exponentially increase your chances of getting coverage in the media because reporters find Debra Gould and then contact her Graduates for additional sources for their stories.
  • You benefit from any media exposure Staging Diva generates for the Directory plus any advertising we pay for to increase traffic to the site.
  • As a Directory member, you'll get FREE project referrals.
  • When you do build your own site, your page in the Staging Diva Directory will be linked to it. This dramatically boosts the chance of a new client finding you. And it ensures that your new website will be "crawled" by search engines quickly. (Without the link from the Staging Diva Directory it can take 3 to 6 months for Google to find your new site!)
  • You must be a Graduate of the Staging Diva Home Staging Business Training Program to participate.
  • If you get a single staging project from your listing, it will more than pay for your listing for the entire year and likely all your training too.
  • For only $395 we'll set up your page, write all the code for search engines and build all the links to your page.
  • Hosting your page in the Staging Diva Directory of Home Stagers costs less than a Yellow Pages ad!
  • For a limited time only, we'll give you 3 FREE MONTHS when you commit to a whole year! That's a 25% savings!

Order your Staging Diva Directory of Home Stagers listing here!

Things happen when your business is part of the Staging Diva Directory of Home Stagers:
Leah Fritz "I'm in year 6 of listing in the Staging Diva Directory of Home Stagers. I never got around to building my own web site and I have more staging projects than I can handle, media exposure and speaking engagements too!"

Leah Fritz

Kay Keeton "I sat stunned and in awe of the fabulous job you did on creating my directory listing. I knew it would look good, but I was amazed that it looked even better than I anticipated. Bravo! Within a week I'd already done my first staging job, thank you!"

Kay Keeton

Susan Atwell "I had my first project within 2 weeks of joining the Directory. That one client more than paid for all my training, my listing for a whole year and some profit too. Anyone considering a listing should not hesitate to join because the Directory is a powerful marketing tool."

Susan Atwell

Home Stager Arizona
"I was interviewed by the Wall Street Journal because they found me on the Staging Diva Directory of Home Stagers. I highly encourage all Graduates to join. It's a marketing investment worth every penny!"

Kelley D'Lima

Home Stager Oregon "It's amazing, the same day my profile went up on the Staging Diva Directory of Home Stagers, I got 3 calls!"

Amanda Freeman

"What a success going to open houses with my new company brochure! I was able to hand it out and have a productive conversation while prospective clients were looking at my work! This free brochure brought more effective marketing for my company! Thanks for this fabulous tool!"

Tiffany Cobb

home stager
"Within a month of joining the directory I got a project with a home builder. He wants an ongoing business relationship with me and he does lots of houses every year."

Susan Rutter

"Within 4 months of joining the Directory of Home Stagers, I got one staging project and an interview for the FabJob Guide to Become a Home Stager. Both were a direct result of my listing, even though I already had my own web site."

Lauren Bartel

"When you invited me to look at my new Directory listing, I felt as though I was opening a beautiful present! Thanks so very much for your devotion to helping me make my business a success. It's a thrill-a-minute around here!"

Jayne Steuart

What if I have my own website?

The best way to bring traffic to your own website is to get a high-traffic site to link back to your site. This helps you with the all-important search engine rankings.

If you build a new site on your own, it can take 3 to 6 months for search engines to find you. Because you're linked from the Staging Diva Directory, this can happen in a matter of days since search engines already visit this site and then follow the links to "crawl" the sites we link to!

Once you have a page in the Staging Diva Directory of Home Stagers, we'll link that page to your site if you also link back to us.

Since we provide considerable content about the field of home staging, house fluffing and real estate enhancement, we'll help educate your prospect about why they need YOU!

You will also be adding to your own credibility by being associated with Staging Diva, an internationally recognized and respected brand in the field of home staging.

Staging Diva Graduates who already have a complete website can consider a less comprehensive Mini Listing in the Staging Diva Directory of Home Stagers for a reduced cost. (To be eligible for a Mini Listing, your website must include a portfolio and must be located on your own domain; in other words, your site must be freestanding and cannot be built on another website or directory.

Note that while a Mini Listing saves you $300 to build your profile, you lose out in $879 worth of bonuses!)

What if there is already a listing in my area?

You couldn't possibly stage every house for sale in your geographic area, so don't worry if there's already one or more stagers listed in a location you plan to serve.

When visitors do a search for your location, your listing will come up in the search results, along with the listings of any other Directory members in that location.

Find A Home Stager Search Box

Handy "Search Box" makes it easy for clients to find you!

The sooner you join the Directory, the closer to the top your listing appears for all the locations you serve.

But no matter where you are on the list, visitors typically review all the listings for their location and then decide who they will contact for more information. You can't possibly stage every home in your market, so don't fear "competition."

As a member of the Directory of Home Stagers, you benefit from media coverage

Many companies make the mistake of thinking that as long as they build a website people will visit. This is not the case!

Most people find a website by searching Google or another search engine using terms that describe what they're looking for, or because they've heard about a company in the media.

As a participant in the Staging Diva Directory of Home Stagers, you are positioned to take advantage of Debra Gould's media exposure. When homeowners read articles about Debra (or catch her on TV), and then visit her sites, she'll lead them right to YOU so you can stage their homes!

Several Graduates have been interviewed by the media after being found in the Directory of Home Stagers.

The value of media coverage is priceless! Imagine being able to say The Wall Street Journal interviewed you or that your staging business is featured in a published book. Three Graduates were able to make that claim within a month or two of adding their Profile Page to the Staging Diva Directory of Home Stagers! Talk about a confidence and credibility boost!

Other Graduates have been invited to speak at events because they were found in the Staging Diva Directory.

Debra Gould on Global TV

Debra Gould, creator of the Staging Diva Program, has had major media coverage (CNN Money, Entrepreneur Magazine, Wall Street Journal, HGTV, CBS Radio, This Old House, Style at Home, House & Home, and more). You can take advantage of this attention to grow your own business!

We know how to drive Internet traffic to the Directory of Home Stagers

Your participation in the Staging Diva Directory of Home Stagers will generate more traffic to you than you'll be able to get on your own.

We have many years' experience driving traffic to our various home staging websites and devote considerable time and money to maintaining our search engine ranking. This is an ongoing process.

Even if you have your own site, how many hours a week are you able to devote to making sure it comes up on search engines? When you're a member of the Staging Diva Directory of Home Stagers, we do most of that for you.

Order your Staging Diva Directory of Home Stagers listing here!

"Two short weeks after joining the Staging Diva Directory of Home Stagers, I was invited to quote on staging a vacant $2.5 million dollar home!"

Linda Vervoorn

"Debra, thanks for creating the Staging Diva Directory. My last two clients had no idea who to contact for home staging until they found my Profile Page on the Directory of Home Stagers after a Google search."

Levina Fitzpatrick

Check out these search results. How likely are you to get on the front page of Google on your own?

Directory of Home Stagers number one on Google

The bottom line is that the more websites there are, the harder it is to get noticed.

When you're part of the Directory of Home Stagers, we do the "heavy lifting" for you by consistently devoting knowledge, time and money to making sure the Directory is promoted. That benefits you directly and takes a mountain of worry off your shoulders, so you can focus on what you do best— staging your clients' homes!

Whether or not you have your own site, participating in the Staging Diva Directory of Home Stagers will exponentially increase your chances of being found by homeowners, real estate agents and the media.

If you have already tried coming up with copy, layout, photographs and the structure for a whole website, you already know how difficult and time-consuming this can be.

By listing your business in the Staging Diva Directory of Home Stagers, you can get up and running within a week.

There is no need to build and host your own site. This alone could easily save you $3000 on top of all the time it would take away from building your business and connecting with clients and prospects in other ways.

As the Staging Diva brand continues to grow under the careful guidance of marketing expert Debra Gould, The Staging Diva, awareness of the Staging Diva Directory of Home Stagers grows too. By being listed in the Directory, you will benefit from any media attention, Internet prominence and growth in traffic over time.

Staging Diva Directory Profile Page: Submission Checklist

You must be a Graduate of the Staging Diva Home Staging Training Program

Your company name/logo (jpg or gif) - can be added later at no additional cost

Photo of you

Your contact information as you would like it listed (include link to your site if you have one)

List the areas you serve (up to 10 city/county/neighborhoods, plus your state or province, country)

Up to 600 words of copy about you and/or your company, testimonials, success stories, etc.

3 sets of before and after photos (jpg)

An extra detail shot, also called a vignette (jpg) — we can zoom and crop the image for you

Photo captions for each of the three before/after groups (not counted as part of your 600 words)

Links to social accounts - Twitter, Facebook, LinkedIn, Instagram, etc. (optional, can be added later)

Payment (see cost/order button further down this page)

Order your Staging Diva Directory of Home Stagers listing here!

What's a "jpg"? What's a GIF?

A "jpg" or "JPG" is a digital image. If you take your before and after photos with a digital camera, your images are already in that format. Just submit what comes out of your camera! A GIF is a different file type that's often used for logos and graphics.

If you have a designer create your logo, ask them to email you a copy of it in JPG or GIF format. They'll know what that is.

When will my Profile Page appear in the Staging Diva Directory of Home Stagers?

It can take up to 7 days to complete your page once we have all your materials. You will have an opportunity to proofread your listing and links, and have any errors corrected at no charge.

When will I get my free company brochure?

You can save 25% on the hosting cost by committing for a full year in the Directory. And we don't bill you for your hosting fee until 37 days after you first order.

At that time we'll create your FREE company brochure for you and add the "download free brochure" button to your profile page. This bonus is valued at $300 and it's yours when you commit for a full year!

"I can't thank you enough for creating the directory and the custom company brochures for your graduates! These are wonderful tools that will help tremendously to promote my services! Thank you for your continuous support and new ideas."

Patricia Adamic

home stager

"Oh Wow!! My new brochure looks fabulous!! I am very pleased with the look and how you arranged the content. Thanks for all of the work that went into getting my company ready for the real world."

Melissa Goulet

Cost for a Profile Page in the Staging Diva Directory of Home Stagers

A one-time charge of $395 (US) to build your listing includes:

• Page setup and linking fee - this covers our time to set up your page, retouch your photos, input photos and text, build links and create meta tags.

• One set of corrections when we first build your page so any errors in the copy, photos or links can be fixed. If you decide to rewrite your copy or submit new photos at this point, there will be a charge for revisions.

We require 7 days to build your page from when you submit all your materials, which is why there is a delay before we bill you for hosting.

In addition to the one-time setup fee described above, you will be billed for hosting on a quarterly or annual basis (details follow). Hosting fee includes:

• Having your Directory listing hosted on the Staging Diva Directory of Home Stagers. In other words, we put your page on our web server and make sure it's online for people to visit.

• FREE project referrals.

• Ongoing benefit of all the publicity Staging Diva receives and any advertising support of the Directory.

• Ongoing benefit of search engine optimization efforts.

• FREE company brochure and Social Media Package— if you make a one year commitment to participate in the Directory (value of these bonuses is $375).

• FREE Staging Diva Dialog Membership— if you make a one year commitment to participate in the Directory (value of this bonus is $504). You will get to talk directly with Debra Gould in a Group Coaching call every 8 weeks (includes recording)

What if I want to update my page with new copy or photos later?

As you complete projects and gain more experience, you may want to update your photos/captions, or your copy. For example, when you receive a great client testimonial or you have a new "success story" about one of your home staging projects, you'll want to update your listing.

You can update photos/captions at any time for a fee of $75 (includes up to 7 photos and retouching if needed) and you can replace all your copy for $125.

We'll rebuild your page with the changes you want.

Order now if you're a Graduate of The Staging Diva Program!

YES, I want clients to be able to find me easily. Sign me up for a Profile Page in the Staging Diva Directory of Home Stagers!

I'm ordering now to take advantage of the one-time rate of $395 (US) to build my Profile Page. I understand that I'll also be billed for hosting according to the option I choose below. It's up to me to submit all my materials to you as soon as possible so that you can build my page! I understand that it may take up to 7 days from the time you receive my materials, which is why hosting fees won't be charged for at least 7 days after I order.

Choose the billing option that's right for you
Quarterly Billing Option
25% OFF HOSTING + FREE BROCHURE + FREE Social Media Package + FREE Membership in Staging Diva Dialog:
Annual Billing Option

$395 to build your page, plus hosting:

$135/every 3 months beginning 7 days from when you order your Directory listing.

You miss out on $879 worth of bonuses with this selection.

(This option is NOT available if you are using a debit card for your purchase.)

$395 to build your page, plus hosting:

$450/year, beginning 37 days from when you order. This is a savings of $135 in your first year.

PLUS $879 worth of additional bonuses: FREE brochure designed for your company with a FREE download button added to your listing! FREE Social Media Package which provides buttons linking your Directory Listing to your social profiles in LinkedIn, Twitter, Facebook, Pinterest, Instagram, etc! FREE one year membership in our Group Coaching Program, called Staging Diva Dialog, where you can speak directly with Debra every 8 weeks!

NOTE: You can cancel your listing at any time before your next billing cycle. So with billing every 3 months you are only committing to a 3-month period that renews automatically until you cancel. With the annual billing, you are pre-paying for a full year, which includes 3 months FREE (or a savings of 25%). You cannot get a partial refund before the year is over, but you can cancel before billing for year two (you will be sent a reminder a year from now before the second year billing goes through). If you cancel you loose your membership in the Staging Diva Dialog Group Coaching Program.

Staging Diva Debra Gould attends to everything even the flowers

From designing a logo, to getting great before and after photos, this guide has it all. Home Staging expert Debra Gould's worksheets, checklists and countless tips, teach you how to get hired for MORE staging projects!

Staging Diva Ultimate Portfolio Guide: Winning Clients With The Perfect Home Staging Portfolio

Staging Diva Home Staging Sales Script

This Sales Script took home staging expert Debra Gould from zero business to earning $10,000 a month staging homes in her second year in business. Learn what she says to prospects word for word and how to put an end to FREE consultations!

More about the Home Staging Sales Script

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