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Issue 84: September 2013
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On stage this month

To Set the Stage

Backstage with Debra

HGTV Casting Call for Stagers
2 new shows

Perfectionism Driving Your Crazy?
Watch this video

She Locked Herself in a Tool Shed to Hear This

Condo Staging Saves Awkward Room
Nataliya Mitt

Save These Dates and Get Staging

Hats Off to 3 Home Stagers
Stacey Goade, Cheryl Dixon, Karla Mall

staging diva store

Sales Script

50% off

Get the word-for-word script I use to turn callers into home staging clients on the spot. Only $28 this month.

Sue Kilmer says, "The Sales Script is nearly fail proof. It's like being privy to the 'secret' in a famous restaurant."

Learn more about the Staging Diva Sales Script.

To Set the Stage

"The goal in life is not to attain some imaginary ideal; it is to find and fully use our own gifts." - Gay Hendricks

Backstage with Debra

How is it possible that 14 years ago I waved my little one into her first day of kindergarten and this weekend I said goodbye in the driveway of her first rental house in a different city then I live in?

It was really hard to drive away, but at the same time I know she's off on a grand adventure and my job was (and still is) to prepare her for it.

To be honest, I feel a similar responsibility to the thousands of creative women and men who read my articles and study the business of home staging with me.

My goal is to give you all the encouragement, information and tools you need to be wildly successful as home stagers.

There is nothing like earning a living doing what you love and I want you to experience how awesome it is to do "work that doesn't feel like work" because you're using your natural talents and gifts.

I've been blessed with the opportunity to support myself decorating my clients' homes to sell while raising my daughter on my own. And I'm proud of the 7,000 home stagers in 22 countries who are following my formula to build their own home staging businesses too.

In this month's newsletter you'll find out why Alfredia locked herself in a tool shed, learn about a casting call for 2 HGTV shows, meet 4 home stagers, see a staging of a pie-shaped condo, and watch a great video about perfectionism. Plus, get my invitation to 2 live events.

This is the start of a key real estate season so now is the time to get the information and tools you need to take full advantage of it. You did take me up on the home staging portfolio challenge I mentioned last month, right?

Here's to your continued success and Happy New Year to all our Jewish readers!


Debra Gould, The Staging Diva®
President, Voice of Possibility™ Group Inc.

HGTV Casting Call for 2 New Shows

Have you dreamed of being a home stager on HGTV? Several Staging Diva Graduates have already appeared on TV and this could be your chance too!

I have to say from personal experience it’s really fun being on a TV shoot and getting to see all the behind-the-scenes of how they put these shows together.

The casting department for two HGTV shows asked me to spread the word about their open casting call.

> Learn how you can be on HGTV.

work with the Property Brothers
I'd love to work with the Property Brothers, how about you?

Perfectionism Making Your Crazy?

I've been thinking about perfect careers for perfectionists and home staging is certainly one of them. After all where else can you obsess about the precise white for a door frame, or how the pillows are fluffed on a couch?

My own perfectionism makes me great as a home stager, but I can also drive myself crazy. As my daughter pointed out as we were leaving Ikea after I had checked the product numbers on our cart 5 times before leaving everything with the delivery desk, "It must be exhausting being you!"

I love how our kids call us on our stuff. This video perfectly captures the double-edged sword of being a perfectionist and how we can find more balance. I hope you enjoy it as much as I did and please share your comments at the end.

> Watch the video and read what other stagers have said.

perfectionism video
You'll love this video about perfectionism, especially if you're also a parent.
By the way, speaking of Ikea, it's great for home staging but only if you have someone to assemble everything cheaply for you. I built 12 pieces over Labor Day weekend and it was hugely time-consuming. But a great way to furnish my kid's first home.

She Locked Herself in a Tool Shed

With the kids back at school, many moms are thinking about what they'll do next too. Since we're at the start of the second biggest home staging season of the year, I'm hosting a free training session next week.

Here's what Alfredia Jackson in San Diego wrote me after she attended a similar event:

home stager

"Your conference call 5 Simple Secrets to a Home Staging Business: How to Make Money Doing What You Love was amazing. I wish you could know my thrill at being included. Your presentation and information were so important that I refused to be interrupted. No one knew that I had quietly snuck out of the house, planted myself in the tool shed, and I locked the door from the inside - I loved it. I devoured every word you said.

I appreciated your 5 secrets, and everything else you told us, as I am sure everyone else does, too. I look forward to living my dream with your expert help and teachings."

> Get your free pass for this home staging course.

Condo Staging Saves Awkward Room

I love articles that prove home staging works, and this is one of about 100 I've written that showcase the projects of Staging Diva Graduates. It gives them publicity for their businesses while raising awareness with home sellers and real estate agents— which is good for all of us when we go out to sell our own home staging services.

Staging Diva Grad Nataliya Mitt of Pro Staging and Design (Toronto), found a great home office staging solution for this pie-shaped room. The vacant condo had sat on the market for 8 months with no offers and sold after Nataliya staged it. This is only one of the rooms she staged:

condo staging before

condo staging after

Home staging photos provided by Nataliya Mitt, learn how to have your project featured.

> Read Nataliya's home staging success story

Save These September Dates and Get Staging

Times indicated are eastern (NY time). Please adjust for your time zone.

5 simple secretes to making money in home staging

September 11 (8 PM)
5 Simple Secrets to a Home Staging Business: How to Make Money Doing What You Love

(free Live Teleseminar + Recording)

You'll learn how to avoid following the faulty business formula that most home stagers fall into.

> Sign up here free if you've never taken Staging Diva courses (otherwise you already know these 5 secrets!)

Staging Diva Dialog

September 19 (7pm)
Staging Diva Dialog Coaching Call

For beginner and established home stagers. You don't need to be our student.

Ask me questions and get semi-private coaching in a small group for only $47.

You're guaranteed to make $500 when you implement the ideas from our conversation.

> Join us this month + get the recording too

Hats Off To 3 Home Stagers

Join me this month in welcoming these 3 new and returning Staging Diva Grads to the Staging Diva Directory of Home Stagers. Check out their profiles and get inspired.

Alaska stager

Stacey Goade, Alaska
Year 4!
Alaska Premier Home Staging

Stacey says:

"The Staging Diva Program teaches home stagers how to operate their businesses, but it's much more than that. It provides resources that help home stagers grow into confidently pursuing their careers, building their businesses, and earning an income. I use all of the Staging Diva resources on a daily basis."

> Read more about Stacey's home staging success.

home stager
Cheryl Dixon,
At Home Redesign, LLC

home stager
Karla Mall,
Georgia + South Carolina
May I Suggest, LLC

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About Staging Diva

Debra Gould has been a serial entrepreneur since 1989. She is president of Voice of Possibility Group Inc. with a mission of helping entrepreneurs create their ideal businesses and lifestyles.

An internationally recognized home staging expert, Debra created the Staging Diva Home Staging Business Training Program with 7,000 students in the U.S., Canada and 20 other countries. She is the author of 5 guides, offers a Directory of Home Stagers to help home sellers and agents locate stagers in their area and is frequently profiled in the media.

Direct inquiries to:

Staging Diva Training
Directory of Home Stagers
Staging Diva Reviews
Home Staging Training
Home Staging Art Shop
Expert Staging Training
Staging Diva Dispatch
Debra Gould Home Collection
Home Staging Business Report
Six Elements Home Staging
Debra Gould Media Room
Voice of Possibility

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