How to Make Home
Staging Sales Without Being "Salesy"
Most home stagers love decorating more than home staging sales. Not knowing any better, they fall into the trap of doing free home staging estimates, which rarely result in a paying client. In the Staging Diva Sales Script, you'll learn exactly how to turn home sellers into home staging customers in a single phone conversation— so you never have to go anywhere for free again!
Debra Gould, The Staging Diva
President Six Elements Home Staging
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When home sellers fully understand the value of hiring a home stager and what you have to offer, it's not a matter of being the "cheapest" stager or turning yourself into a pushy salesperson.
Quite the opposite is true!
When the conversation is handled right, people will be happy to book a paid appointment with you, without you ever having to go there in person to do a "free estimate".
A Better Approach to Home Staging Sales
This Is How I Win New Clients for My Home Staging Business
Do you dread the idea of home staging sales because you don't think of yourself as a salesperson? I had the same problem too!
I knew I had lots of decorating and home staging talent, but I didn't want to feel like I was being a pushy salesperson! Or forcing something on someone that they didn't really need.
I struggled with this a lot over the first 18 months of my home staging business.
Other stagers in my area were doing free estimates and I believed that was a waste of time and energy. Besides, as a single mom I couldn't afford to hire a babysitter every time someone needed me to "come and look at their house."
So I was determined to figure out a better way to get new home staging clients and grow my home staging sales. It took almost two years of trial and error until I finally understood the best way to do it.
Then I put what I'd figured out into a "script" I could follow every time the phone rang. You know those calls. The ones that start out with: "I'm thinking of having my home staged, how much does it cost?"
Ever wish you could be a fly on the wall to know exactly how a top-selling home stager talks to potential clients to turn them into paying customers?
Now you can get the word-for-word script I used to grow my home staging business to up to $10,000 in sales per month!*
I've staged hundreds of homes since I started my home staging business in 2002, and in the Staging Diva® Sales Script you'll read the exact words I use to turn home sellers into home staging customers.
Imagine how much more free time you'll have when you don't waste your effort and gas money running around doing free estimates.
Now imagine how much more money you'll make when twice as many of the people you speak to become real paying clients!
You don't need to be comfortable "hard-selling" to make a living from your home staging business— you just need to know what to say and when to say it.
I can't wait for you to read my Sales Script so you can learn exactly how I turn home sellers into paying clients, without ever sounding "salesy" or feeling like a pushy salesperson.
In this unique product, Staging Diva Debra Gould takes you behind-the-scenes to discover exactly what she says to home sellers when they call and say:
"I'm thinking of having my home staged, what does it cost?"
or
"I'm thinking of having my home staged, can you come over for a free estimate?"
Many home stagers make the mistake of thinking that the most important thing everyone cares about is how much home staging costs.
So they lower their prices and volunteer to visit houses to give free estimates, believing that's how they're supposed to get home staging clients.
You'll learn why this is the wrong approach, and how you can completely change the dynamic of your first conversation with a potential client.
If you're running around doing free estimates, you're well on the way to burnout and frustration. As you've probably noticed, very few of these turn into paying clients and you're about to understand why.
Before giving up on your dreams of making a living in home staging because you're not earning enough money, find out what Debra learned the hard way after almost 2 years of trial and error.
You're minutes away from learning how to avoid doing free estimates, how to change your whole mindset about pricing and how to turn more "prospects" into paying clients in a single phone call.
Put an End to Giving Free Estimates
"I love the Staging Diva Sales Script, it's nearly fail proof and relieves me of having to re-invent the wheel, which frees up my time to focus on marketing my new business.
Debra's script is like being privy to the 'secret' of a famous restaurant, because she has proven it works over time.
With diligent practice, following her script will become second nature for me. And I'll be able to approach phone calls from prospective clients with the ease and confidence that they deserve.
I sincerely appreciate the Staging Diva's desire to help entrepreneurs like me become a success!"
– Sue Kilmer (CA)*
You Have an Incredible Gift to
Share With Your Clients
You'll feel so much better about "sales" after learning Debra's insider secrets! When you follow the Staging Diva's approach, you'll know how to talk about your services in a way that doesn't feel or sound like selling.
Instead, in that very first telephone conversation, you'll inspire the home seller to take the next step of hiring you. They will be asking, "How soon can we do the home staging consultation?" Knowing that they'll have to pay you at the end of that first meeting!
As a professional home stager you can make such a tremendous difference in your clients' lives. Helping home sellers understand that lets you be of service to others, while getting paid what you're worth— and without ever having to do free estimates.
"Thank you Debra for being so open and candid about the intimacies of operating your home staging business so that we can have a better chance to succeed!"
Putting a home on the real estate market— and everything that moving entails— is an incredibly stressful time for our clients and they really need our help. They don't have the talent to recognize their furniture is in the wrong place, or the objective eye to know that they've got too much clutter to attract buyers. And even if they do, few people have the time or desire to tackle all these problems themselves.
"Selling" your services does not feel awkward or pushy when you realize that home staging sales is really about explaining the benefits you can bring to your clients.
You need to establish a connection with potential clients and help them understand how you can help them sell faster and often for more money.
– Terri Tough (AB)*
BECOME A HOME STAGER
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*Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. The testimonials and examples used are exceptional results, don’t apply to the average attendee/purchaser and do not guarantee that anyone will have the same experience or achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.
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14 Marketing Ideas to Rev Up Your Home Staging Business
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Debra Gould Is Featured In:
What Will I Learn?
EXACTLY what Debra says word-for-word during a first conversation with a potential client, and why she does it that way
How to build rapport with a potential client on the phone without ever meeting them in person
How to structure your first conversation with someone, no matter what they ask you at the start of the call
What questions to ask potential clients to identify the "hot buttons" they want to hear before committing to hiring you
How to inspire confidence so that the home seller (or real estate agent) realizes how much they need your help
Why most people ask about price first, even though that's not the thing they care most about
How to explain the process of a home staging consultation to break down their fears about hiring you
When and how to talk about your home staging fees
How to end the conversation with a scheduled paid appointment without lowering your rates
How to make sure you get paid at the end of your first appointment
