Unfortunately, many individuals with a talent for decorating attempt to become home stagers without any kind of business training or marketing knowledge. With the best of intentions they stumble into some awful marketing tactics that will put them out of business faster than you can say, “what were they thinking?”
When you’re a business owner, marketing must be a focus of your efforts in order to generate a steady stream of paying clients. Some home stagers aren’t exactly portraying an image of professionalism, which not only hurts their own success, but casts a bad light on the home staging industry as a whole.
Before I entered the home staging industry, I owned a marketing consulting firm where I used my MBA and experience working for advertising agencies to help promote Fortune 500 companies. It pains me to see tacky marketing gimmicks being used by any company. But it bothers me more when it’s a staging business because I sincerely want people to succeed in this field and raise the standards in the industry.
That’s why, when I train others to become home stagers, there’s a great deal of focus placed on smart marketing techniques.
In a series of blog posts next week, I’ll share three of the worst marketing tactics you could possibly use in your home staging business. Check back on Monday for the first terrible home staging marketing tactic I’ll be sharing.
Please post some of the worst home staging marketing ideas you’ve seen by commenting to this post. There’s no need to mention names – the intention of this series is not to poke fun at others, but to help you understand why certain marketing gimmicks will hurt your business.
If I get enough interesting tactics from you, my readers, I may extend the series to include them.
“See” you Monday!
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
A Fortune 500 company veteran, Debra Gould has been a business writer since the 1980s and wrote a chapter of the book “Marketing Masters” published in 1998. She is also known as The Staging Diva and is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed the Staging Diva Training Program to create opportunities for others to grow their own profitable home staging businesses. There are currently over 1000 Staging Diva Graduates around the world.[tags] Debra Gould, Staging Diva, Six Elements, home staging marketing, marketing strategy, marketing strategies, home staging marketing gimmick[/tags]