Earlier this week, the National Association of Realtors (NAR) reported that sales of existing homes are at their highest level in over two years which bodes well for home stagers.
It is believed that Obama’s $8,000 tax credit for qualified first-time home buyers has been a driving force behind these high sales levels. The tax credit deadline, which was supposed to be at the end of November, has been extended to April 30 which will give more first-time buyers the chance to dive into the real estate market and take advantage of this tax credit. And that is great news for home stagers because it will help boost demand for staging in the new year.
The group of buyers home staging has the greatest impact on is the first-time home buyer.
These buyers often have the strongest emotional response to homes that have been staged. Since they’ve never had the experience of buying a home before, this is the group most worried about the responsibilities that come with being a homeowner. They are also the least realistic about how great a house they can get in whatever their price range is.
A well-staged home is not plagued by a bunch of repair projects, ugly wallpaper or an abundance of clutter that would scare off many first time buyers. Home staging helps them see the home in its best light and it helps them imagine themselves living there. Not only that, it creates the “I can just move right in” feeling that would comfort a nervous first-time buyer.
On Monday, I’ll post some information on what’s happening with the Canadian real estate market. In the meantime, for more information about the economy and how it can affect your home staging business, please download my free Ask Staging Diva report: Can I grow a home staging business in a depressed economy?
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Debra Gould developed the Staging Diva Training Program to create opportunities for others to grow their own profitable home staging businesses. Debra encourages anyone concerned about starting or growing a home staging business in today’s economy to download her free special report: “Ask Staging Diva: Can I grow a home staging business in a depressed economy?”[tags]real estate, home stagers, home staging, first time buyers, real estate news, staging diva, debra gould[/tags]