Have you toyed with the idea of building your own home staging website for your staging business? Before you get yourself absorbed into a project you may wish you never started, I’d like to offer a word of caution: it’s not as easy as it looks!
When I decided to build my first website, I went out and bought a pile of how-to books on the subject and in total it took me over 40 hours to get it finished. And that was only for a very small and basic website!
I remember being so involved in it that one evening my child who was in kindergarten at the time, came down to my basement home office saying, “Mommy I’m hungry.” That’s when I realized it was 7pm on a school night and I hadn’t even thought about preparing dinner because I was so engrossed in my website project.
There’s a lot that goes into learning how to build a website but as I’ve said before, there’s also a lot more to it than just making it look nice. You have to pay a considerable amount of attention to your home staging website’s SEO.
If you’ve already gone ahead and started working on your own website or even if you’ve hired someone else to build a website for you, there’s a free tool that can help you measure how you’re doing: websitegrader.com
Please note that you can only use this tool if you have a stand alone website. If your domain is forwarded to a page on another domain, you will not get accurate results!
I ran a report on StagingDiva.com and am really proud of my score of 96% out of 100. The report also showed me that I have an Alexa rank of 1,236,867 which is in the top 3.98 % of ALL websites. (Alexa is an online service that measures traffic for millions of sites on the Internet in a similar way to Nielsen television show ratings.)
While WebSiteGrader will give you an idea of ways you can improve your home staging website for search engines, you might find the report overwhelming and you might need some help sorting through all of the information. If that’s the case, you could benefit from my Home Staging Website Check up Service.
I’ve been building websites since 1999 and selling my own home staging services online since 2002. In fact, I got my very first project from a client who found my home staging website after an internet search and I made $5,000 on that project alone!
Because of all this experience, combined with the fact that I invest about $1,000 a year on continuing education on this subject, I’m in a unique position to help you learn how to improve your home staging website— so you can make money from clients who come to you rather than you having to chase after clients one by one.
Of course, if you’re just not interested in learning anything about designing, building or promoting your own website then why not get a listing in the Staging Diva Directory of Home Stagers and let me handle all of it for you?
Home stagers, what’s the biggest problem you’ve run into with trying to build and promote your own website?
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Debra Gould knows how to make money as a home stager and she developed the Staging Diva Home Staging Business Training Program to teach others how to earn a living doing something they love. There are more than 4000 Staging Diva Students in over 20 countries. Debra is frequently profiled in the media for her home staging expertise and is the author of 5 guides for home stagers.