Over the past year I’ve referred tens of thousands of dollars worth of staging projects to Graduates of The Staging Diva Home Staging Business Training Program.
Some Graduates have received up to 20 referrals from me; that’s close to two projects a month!
It takes hours dealing with the hundreds of email enquiries I get from people looking for home stagers, playing matchmaker between homeowners or their agents, and the approximately 350 home stagers I have scattered throughout the US, Canada, Australia, Wales, England, South Africa and now the Philippines!
I’m not paid for my considerable time to do this, unless I collect a referral fee from a home stager. I only charge this fee if the stager actually gets work. In other words, I invest my time at no charge to people looking for a stager, and at no charge to my Graduates if they don’t get actual paid work out of it.
Naturally, since my reputation is on the line every time I recommend someone for a project and because I’m not earning anything from recommending someone who doesn’t close the deal, I favor stagers who have the best portfolios and who have demonstrated their ability to get someone to hire them.
I follow up with clients on how satisfied they were with the person I recommended. If they weren’t pleased (which happened only once) I take that into account the next time I have a lead in that geographic area.
Some new stagers underestimate the value of a recommendation from me. Here’s a copy of an email one client sent to the stager I recommended for her project:
I’ve been the driving force behind the idea to stage the house for a quick sale at top dollar – and I am convinced that with your help, we can make it happen. I have no doubt whatsoever in your ability to deliver exactly what we want (and more)– you were recommended by Debra Gould, no less!!!!!!!!
As you’ll see tomorrow, the house itself is fine but lacks oomph! We have a budget of $3750 to spend so I know we’ll need your expert guidance to prioritize and manage the work through completion. I’m really excited about working with you and look forward to meeting you tomorrow.
So what landed this project for the new home stager?
- a personal recommendation from me (which is only available to Staging Diva Graduates)
- her portfolio
- her ability to speak confidently with the prospect and convince her to book a paid home staging consultation
In the Staging Diva Home Staging Business Training Program, I teach you how to turn a prospect into a paying client, how to build your portfolio and if you register, I also host a home staging web page for you in The Staging Diva Directory of Home Stagers.
Anyone listed in the Directory has a much better chance of being found by homeowners and agents actively looking for a home stager because of all the traffic I get to stagingdiva.com. If a prospect finds you there on their own, there is no referral fee for any projects you win.
Discover the ONLY Home Staging Business Training Program taught by a seasoned entrepreneur who has successfully grown her own home staging business (not as a side-line to selling real estate) — The Staging Diva Training Program. With an MBA in marketing and hundreds of home staging clients, internationally recognized home staging expert Debra Gould, The Staging Diva, is uniquely qualified to train others how to start and grow a profitable home staging business.
You can become a Staging Diva Graduate with 10 hours of training by phone with Debra Gould from home, or you can do the entire program by listening to recordings which are emailed to you immediately after you register.
How to get listed in the Staging Diva Directory of Home Stagers
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