Home Staging Business Report https://stagingdiva.com/homestagingbusiness Home Staging Tips and Inspiration to Grow Your Real Estate Staging Business Sat, 09 Dec 2017 04:37:39 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.1 8459982 New Home Staging Career for This Make Up Artist https://stagingdiva.com/homestagingbusiness/home-staging-career-makeup-artist/ https://stagingdiva.com/homestagingbusiness/home-staging-career-makeup-artist/#respond Fri, 08 Dec 2017 20:25:39 +0000 https://stagingdiva.com/homestagingbusiness/?p=20068 I chose a home staging career when I was in my mid 40s so that I could finally turn my passions for decorating and real estate into a business.

Years later, when I started the Staging Diva Home Staging Business Training Program to teach other creative people how to have a home staging career, I never dreamed that it would one day spread to over 23 countries!  » read more...

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Home Staging Career Claudia ManighettiI chose a home staging career when I was in my mid 40s so that I could finally turn my passions for decorating and real estate into a business.

Years later, when I started the Staging Diva Home Staging Business Training Program to teach other creative people how to have a home staging career, I never dreamed that it would one day spread to over 23 countries!

Home stagers come from all kinds of past careers like sales, financial services, nursing, insurance, government, education, film, interior design, fashion, administration, and more.

Today I’d like to introduce you to Staging Diva Graduate Claudia Manighetti who lives in Zurich, Switzerland.

Over the years she became bored with her work as a permanent-makeup-artist and turned her creativity to a new home staging career following my business model.

Claudia’s company is called HOME STAGING B. & C. Manighetti and she writes:

After working more than 20 years as an independent permanent-makeup-artist, I got a little tired of doing the same thing every day. So I searched for a new challenge where I could put everything I learned in my life to work.

I was always very interested in sales and marketing and I love decorating.

When I learned that there is something called Home Staging, I was delighted and knew straightaway that this would be the right industry to start a new business from scratch.

Even though there are a lot of Realtors in Switzerland, 70% of houses and apartments are sold privately. And they look as neglected as anywhere else, because nobody thinks about the value of the first impression that a home makes to a potential buyer.

At the moment hardly anybody knows about home staging. So there is a lot of work out there and with the help of the Staging Diva Program I now have a detailed plan of what to do to become a successful home stager.

Instead of improving the appearance of people, I’m now improving the appearance of their home. It’s fun, it’s challenging and it’s satisfying – but it also needs pigheaded discipline and determination.

First I bought the Staging Diva Ultimate Portfolio Guide and then the Staging Diva Ultimate Design Guide. They were both so comprehensive and helpful that I decided to invest in the complete Staging Diva Home Staging Business Training Program.

With the help of this program I got a clear view of how I want my personal business strategy to be and how I will go on with my marketing. The Staging Diva Dialog group coaching calls keep me motivated and I can ask all the questions which arise as I grow my business.

I’m really excited to watch how Claudia’s business will grow and looking forward to featuring one of her home staging projects. I’d love to see what Swiss decor looks like, wouldn’t you?

When you’re building a home staging career in an area where the concept is little known, as Claudia is, there is a ton of opportunity to become THE local expert home stager as you educate everyone about how and why home staging works. I talk a lot about this in Course 4 of the Staging Diva Home Staging Business Training Program.

Will Home Staging Work in My Area?If you’re wondering if a home staging career will work where you live, I hope you’ll grab a copy of my new FREE report, “Ask Staging Diva: Will Home Staging Work in My Area?”

Isn’t that fascinating that 70% of homes in Zurich are sold privately even though they have real estate agents? Frankly, I think this will be growing trend in North America given how technology as changed the whole dynamic of how people buy real estate.

Remember when most people used a travel agent to book a trip back in the day?

That’s because travel agents had all the information on interesting destinations, where to stay, what to do when you got there. Not to mention booking your flight (from which they used to earn a commission).

Consider how similar that is to buying real estate before the Internet. Back then, the only way to find out about homes for sale, or see what they looked like inside, was to hire a real estate agent. I still remember the days of an agent having me flip through a binder of printed real estate listings, do you?

Today, 90% of home buyers look at photos online before deciding if they want to visit a property on the real estate market. That’s one of the many reasons home staging is so critical and will continue to grow in popularity in the years ahead!

Isn’t it nice to have a home staging career in a growing industry, rather than a shrinking one?

Please join me in congratulating Claudia Manighetti on her new home staging career! If you’re a Staging Diva Grad and you’d like to be featured in the Home Staging Business Report, please complete the easy-peasy submission form here.

Debra Gould, The Staging Diva®

A home stager since 2002, Debra Gould created the Staging Diva Home Staging Business Training Program in 2005 to help others make a living from their creativity. Debra is the author of 5 guides including the Staging Diva Ultimate Design Guide: Home Staging Tips, Tricks and Floor Plans.

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Do Hobbies Get in the Way of Your Home Staging Career? https://stagingdiva.com/homestagingbusiness/hobbies-get-in-way-home-staging-career/ https://stagingdiva.com/homestagingbusiness/hobbies-get-in-way-home-staging-career/#comments Wed, 16 Aug 2017 02:18:21 +0000 https://stagingdiva.com/homestagingbusiness/?p=19955 So many studies of people in their last years say that one of their deepest regrets is for the paths not taken.

That one day they woke up and it was too late to become what they might have been.

I think that’s a tragedy because we really have only one life and it should be ours.  » read more...

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hobbies home staging careerSo many studies of people in their last years say that one of their deepest regrets is for the paths not taken.

That one day they woke up and it was too late to become what they might have been.

I think that’s a tragedy because we really have only one life and it should be ours. Not lived purely to make everyone else happy or satisfy their opinions of who we are.

Do you find the months racing by and you are no closer to your dream of a home staging career where you get paid for your decorating and home staging talents?

It’s so easy to let our hobbies, chores and other stuff get in the way. Perhaps you have your own version of Kelly’s story. She gave me permission to share her email with you, along with my advice. Kelly writes:

I’ve REALLY enjoyed your free Home Staging Jumpstart Course. I read through all of the 12 tips you sent and clicked on many links to articles you have written. I’m very inspired.

I plan to enroll in the complete Staging Diva Home Staging Business Training Program at some point this year; yet, I’m prioritizing a few things that I want to get done first for myself.

I have more than 5 dozen photo albums from when my kids were growing up. These albums are taking up way too much room so I pulled all the pictures out; had them scanned and am now creating slimmer digital (printable) scrapbooks to give to my kids so that they will always have these memories.

This effort was actually my initial personal endeavor in home staging believe it or not!

By making room in my closet and bedroom, I will be able to dress up those areas with a lot less clutter! As I work to declutter my house I am going to take before an after photos to start putting my home staging portfolio together for when I start my staging business.

So, as soon as I finish (or make a huge dent) in scrapbooking those memories, I am going to invest in your Staging Diva Home Staging Business Training Program. My goal is to begin by Christmas.

In the meantime, I look forward to continuing to read more through you. I appreciate all of your insights and I’m very excited to become a Staging Diva Graduate one day soon.

My advice if you want a home staging career

I’m sharing my advice to Kelly in the hopes that you don’t let a bunch of projects get in the way of getting on with your bigger life dreams.

Thanks so much for sharing your story Kelly! I’m so happy that you’ve been enjoying my free tips and articles! Imagine what you get when you’re part of my Inner Circle?!

One thing I will advise is not to wait for everything to be “perfect” before you start putting the basics into place for your home staging career. There will always be something getting in the way when you let it.

Right now you’re thinking “Christmas”, I wonder if as December rolls around you might be thinking, “Oh there’s so much to do for the holidays, maybe I’ll wait until the new year….” and on and on it can go.

I’m not saying that WILL happen in your case, I am saying I’ve seen it many times before.

Many of us wait years and years thinking there will always be some magic window 3 or 6 months in the future, where we have NOTHING else to do but focus on our dream of a home staging career.

That’s not realistic, because there will always be others things coming up and filling the time, when we let them. That’s just how life goes.

While you’re scrapbooking or cleaning your closets, you could also be listening to the Staging Diva Home Staging Business Training Program course recordings. Meaning that you’re getting your immediate projects done while also laying the foundation for your big life dream of starting and growing your home staging career.

You’ll find that while you’re being creative scrapbooking and organizing, the stories you hear in the audio recordings will spark creative ideas for your home staging business.

It’s interesting what happens when we activate the creative side of our brain, it feeds our creativity in other ways!

For example, when I took a Stand Up Comedy course at Second City as a hobby, I found that having to write the material for my first performance made me immediately burst with ideas for home staging articles.

And when I’m doing a home staging consultation in a client’s home, I often find that while I’m solving what to do in one room, the solution for what to recommend in another pops into my head.

Thanks again for writing and I’m looking forward to helping you on your journey of starting and building a successful home staging business.

I didn’t share my actual Stand Up performance video with Kelly in my email back to her, but if you’re curious, here it is! Creatively satisfying writing and performing it, but also WAY out of my comfort zone!

(If you’re not hearing the sound, turn up the little volume button on the far right bottom of the video once it starts playing.)

Key Take Aways for Aspiring Home Stagers

I hope you’ll realize from my exchange with Kelly that:

  1. There is rarely a perfect window of time to take a course where every other demand in your life stops.
  2. Your creative talent is a gift that could be used to earn a living, as well as take on satisfying hobbies and projects.
  3. How you choose to spend your time is up to you. If you say no to one thing, you open up room for something else. For example, if you cut out Facebook and TV for a week, you’d have enough free time to listen to the entire Staging Diva Home Staging Business Training Program.
  4. Creativity is like a muscle. The more you exercise it the stronger it gets. As you use your creativity you gain more confidence in it and it gets easier and easier.
  5. Because Staging Diva students own the course recordings when they buy the Staging Diva Home Staging Business Training Program, they can listen, pause, rewind and re-listen as often as they like — even while doing other things like scrapbooking, cleaning, driving, exercising, etc.

Let’s Keep the Conversation Going

Do you have a hobby or special project that seems to eat up all your time or that you use to procrastinate getting on with the thing that’s a bigger (and perhaps scarier) goal? Or do your creative projects feed the other areas of your life? Please comment if you can relate to this article and share how you free up time to do the things that are most important to you. I know you’ll inspire others!


Debra Gould, The Staging Diva®
A home stager since 2002, Debra Gould created the Staging Diva Home Staging Business Training Program in 2005 to help others make a living from their creativity. Debra is the author of 5 guides including the Staging Diva Ultimate Design Guide: Home Staging Tips, Tricks and Floor Plans.

Hobby photo by rawpixel.com

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Home Stager Looks Back on 10 Years in Home Staging https://stagingdiva.com/homestagingbusiness/home-stager-looks-back-10-years-home-staging/ https://stagingdiva.com/homestagingbusiness/home-stager-looks-back-10-years-home-staging/#comments Tue, 01 Aug 2017 01:53:31 +0000 https://stagingdiva.com/homestagingbusiness/?p=19931 One of the delightful things about having the Staging Diva Home Staging Business Training Program since 2005, is watching how my grads’ lives and careers unfold after taking my program.

What they do with their training, how their business grows, the inevitable personal development that comes along the way, and more.  » read more...

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home stagerOne of the delightful things about having the Staging Diva Home Staging Business Training Program since 2005, is watching how my grads’ lives and careers unfold after taking my program.

What they do with their training, how their business grows, the inevitable personal development that comes along the way, and more.

So I decided to interview Leah Fritz of Perfect Place Home Staging to see what she’d share looking back on the years since she first took my training and started her business 10 years ago.

What made you decide to become a home stager?

I saw home staging as an opportunity to use my natural decorating talents as a means of making money, and enjoying going to work each day.

What impact did the Staging Diva Training Program have?

Staging Diva gave me the confidence to get myself out there as a home stager because the training program laid out a direction for me to follow, and addressed many of the fears that were initially holding me back.

What were the most important things you learned about yourself during your time as a home stager?

People consistently expressed how skilled I was and were more than willing to pay for my services.

That brought me into my own. It gave me confidence in myself, my decisions, and my decorating talents.

I spoke and people listened — that’s powerful stuff!

Was being a home stager your first business and what were some of your financial milestones?

Yes home staging was my first business. Two of the milestones that stick in my mind were that I made enough money to remodel my own kitchen and take my family on a vacation.

What is a favorite memory from your home staging business?

Getting my beloved dachshund Nellie Bean as a gift from a thankful client (the breeder) was tops!

Nellie is still a constant reminder of how the universe rewards us when we put people first. This photo is from one of her birthdays.

How long did you have your home staging business before you moved?

About 9 years, and then my husband was transferred to a smaller city.

When I was just starting out as a home stager after taking the Staging Diva Home Staging Business Training Program, I imagined something great (my business) and worked myself wild to make it a reality.

I kept moving forward despite people saying it would never work. I even kept it going when the housing market crashed and the economy stunk. I continued as a home stager because I had a goal and a clear picture of what I wanted. I’m not a quitter.

Now I’m simply taking a detour and redirecting the “not-a-quitter” spirit that’s still a part of me.

What would the current you say to yourself 10 years ago when you were just starting out?

When you make it, enjoy the ride. There’s no guarantee it will last forever. You have little control over the obstacles that will inevitably litter your path, but you have complete control of how you’ll navigate them.

What has made you think of doing something new now?

I still have passion. I still have drive. I can’t just ignore these God-given qualities in myself and sit idle.

I’ve embarked on a personal journey. I’m fortunate that currently I don’t need to bring home a paycheck, so I’ve committed myself to getting back in shape and improving my overall health. I’m on a lifestyle makeover which includes eating better and exercising.

My goal is to soon see a new and improved Leah in the mirror, which will fuel me for another run at an enjoyable use of my decorating talents… whatever that may entail.

I’ve already helped two local business owners renovate and restyle their stores. This has lead to a lot of chatter among the business community, so maybe a whole new avenue for me has already started to unfold.

Is there anything else you want to share with the aspiring home stagers who may read this?

Don’t hold yourself back because you question yourself or feel fearful. Keep your goals in sight and move towards them a little every day. If it doesn’t come out exactly as you thought, don’t beat yourself up. All of life’s experiences are necessary to us in some way.

Never ever feel you’re in your final chapter. Just turn the page and start a new one.

Thank you Leah for sharing your experiences. I’m sure it will be an inspiration to other aspiring home stagers and I can’t wait to see what you do next!

You can get more of a picture of what Leah’s life was like as a home stager in these articles I wrote earlier in her career.

Staging Diva Grad Leah Fritz Struts Her Marketing Stuff

Wisconsin Home Owner Makes $30,000 on Home Staging

Staging Diva Graduates Get Media Attention in Chicago, Nashville and Kenosha

Two Years, No Offers – Time to Call a Home Stager?

Home Stagers!

Do you have an interesting staging success story to share? Please let me know by filling out this online form and perhaps I’ll feature your business in an upcoming post!

Debra Gould, The Staging Diva®

A home stager since 2002, Debra Gould created the Staging Diva Home Staging Business Training Program in 2005 to help others make a living from their creativity. Debra is the author of 5 guides including the Staging Diva Ultimate Design Guide: Home Staging Tips, Tricks and Floor Plans.

 

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Kansas Home Staging Job for Staging Diva Graduate https://stagingdiva.com/homestagingbusiness/kansas-home-staging-job-staging-diva/ https://stagingdiva.com/homestagingbusiness/kansas-home-staging-job-staging-diva/#respond Wed, 28 Jun 2017 22:30:48 +0000 https://stagingdiva.com/homestagingbusiness/?p=19897 This Kansas home staging job is your chance to help a family sell their 4,000 square foot home faster and for more money, by ensuring it shows well on the real estate market. It has 5 bedrooms plus a separate apartment over the barn.

The seller has never worked with a home stager before but recognizes that her occupied home can use some help.  » read more...

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kansas home staging jobThis Kansas home staging job is your chance to help a family sell their 4,000 square foot home faster and for more money, by ensuring it shows well on the real estate market. It has 5 bedrooms plus a separate apartment over the barn.

The seller has never worked with a home stager before but recognizes that her occupied home can use some help. You’ll likely be working with furniture she already has, perhaps adding some additional pieces, and deciding what needs to be put in storage while the home is on the Kansas real estate market.

The home was built in 2003, so there may be repairs and painting needed too.

For the right home stager, this would be a great way to connect with both the client (who would be hiring you) and her real estate agent, who will no doubt have more projects in the future and would be in a position to recommend you to her fellow agents as well.

This 5 bedroom home will be in the $450,000 to $500,000 range and is on a large acreage in Edgerton. They would like to go on the real estate market as soon as possible.

Kansas Home Staging Job — How to Apply

Apply for this Edgerton, Kansas home staging job couldn’t be easier. Simply complete the form at the Staging Diva Home Staging Project Referral Service. Please be sure to include “Edgerton, Kansas Home Staging Job” as the project location in the first line of the form.

This Kansas home staging job will be referred first to members of the Staging Diva Directory of Home Stagers for free. In other words, there will be no referral fee for Directory members even though we’re playing “match maker” for you.

If there’s not a Directory member available for this project, it will be open to any Staging Diva Graduate with a professional Internet presence. (It’s difficult to convince a client to hire you if they can’t review your staging portfolio, after all!)

If you get any paid work through this referral (and you’re not already a Staging Diva Directory of Home Stagers member), there will be a $125 referral fee, which you can build into your home staging consultation fees. It’s entirely up to you.

Remember this is a one-time fee (only if you get paid work from this referral). If you receive future home staging projects from the agent, or she refers you to her fellow real estate agents, there is no additional fee.

In other words, you have nothing to lose applying for this position if you’re in the Edgerton, Kansas area, and everything to gain!

Please note, if you do not follow the instructions to apply for this home staging job, you will not be considered.

Are Home Staging Clients Able to Find You?

If you’re not already a Staging Diva Graduate consider that just one good project would more than pay for your entire training program plus building and hosting your web page on the high-traffic Staging Diva Directory of Home Stagers for an entire year!

Unless you have more home staging projects than you can handle, what are you waiting for? Get the training and marketing you need to ensure the steady growth of your home staging business.

Debra Gould, The Staging Diva®

Staging and marketing expert Debra Gould operates the only home staging job board in the world and has a network of over 30,000 Staging Diva students in 23 countries. Come and join us!

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Virginia Home Staging Job for Staging Diva Graduate https://stagingdiva.com/homestagingbusiness/virginia-home-staging-job/ https://stagingdiva.com/homestagingbusiness/virginia-home-staging-job/#respond Wed, 21 Jun 2017 17:50:09 +0000 https://stagingdiva.com/homestagingbusiness/?p=19883 Attention Staging Diva Graduates, I have a Virginia home staging job. This is to work for a home seller in the Falls Church area.

This Virginia home staging job is your chance to help a family who has a 3,000 square foot home that was on the real estate market for more than 2 months without a sale.  » read more...

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Virginia home staging jobAttention Staging Diva Graduates, I have a Virginia home staging job. This is to work for a home seller in the Falls Church area.

This Virginia home staging job is your chance to help a family who has a 3,000 square foot home that was on the real estate market for more than 2 months without a sale.

The seller really can’t afford to keep the home on the market without selling and her real estate agent is pushing for a price reduction. The perfect scenario for a talented home stager to make all the difference!

For the right home stager, this would be a great way to connect with both the client (who would be hiring you) and her real estate agent, who will no doubt have more projects in the future and would be in a position to recommend you to her fellow agents as well.

This 3 bedroom home was listed for almost $650,000 and was taken off the market so the owner could reface the kitchen cabinets and vanities, install new appliances and improve the laundry room.

The owner needs a quick close and wants to put it back on the Virginia real estate market as soon as possible.

She has asked me to recommend a home stager to come in and offer finishing touches and helpful tips to make sure it shows at its best this time around.

Could this be you?

Virginia Home Staging Job — How to Apply

Apply for this Falls Church, Virginia home staging job couldn’t be easier. Simply complete the form at the Staging Diva Home Staging Project Referral Service. Please be sure to include “Falls Church, Virginia Home Staging Job” as the project location in the first line of the form.
This Virginia home staging job will be referred first to members of the Staging Diva Directory of Home Stagers for free. In other words, there will be no referral fee for Directory members even though we’re playing “match maker” for you.

If there’s not a Directory member available for this project, it will be open to any Staging Diva Graduate with a professional Internet presence. (It’s difficult to convince a client to hire you if they can’t review your staging portfolio, after all!)

If you get any paid work through this referral (and you’re not already a Staging Diva Directory of Home Stagers member), there will be a $125 referral fee, which you can build into your home staging consultation fees. It’s entirely up to you.

Remember this is a one-time fee (only if you get paid work from this referral). If you receive future home staging projects from the agent, or she refers you to her fellow real estate agents, there is no additional fee.

In other words, you have nothing to lose applying for this position if you’re in the Falls Church Virginia area, and everything to gain!

Please note, if you do not follow the instructions to apply for this home staging job, you will not be considered.

Are Home Staging Clients Able to Find You?

If you’re not already a Staging Diva Graduate consider that just one good project would more than pay for your entire training program plus building and hosting your web page on the high-traffic Staging Diva Directory of Home Stagers for an entire year!

Unless you have more home staging projects than you can handle, what are you waiting for? Get the training and marketing you need to ensure the steady growth of your home staging business.

Debra Gould, The Staging Diva®

Staging and marketing expert Debra Gould operates the only home staging job board in the world and has a network of over 30,000 Staging Diva students in 23 countries. Come and join us!

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Single Mom Launches Successful Home Staging Career https://stagingdiva.com/homestagingbusiness/single-mom-launches-home-staging-career/ https://stagingdiva.com/homestagingbusiness/single-mom-launches-home-staging-career/#respond Wed, 31 May 2017 22:59:54 +0000 https://stagingdiva.com/homestagingbusiness/?p=19864 Staging Diva Graduate Carrie McCampbell is a Washington-based designer with a love for renovations, remodels, DIY projects, home staging and decorating.

Her motto is “beautiful spaces on a budget” which works especially well when decorating a house to sell on the real estate market.

Brilliantly creative, this single mom previously worked in Human Resources Management.  » read more...

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home staging career carrie mccampbellStaging Diva Graduate Carrie McCampbell is a Washington-based designer with a love for renovations, remodels, DIY projects, home staging and decorating.

Her motto is “beautiful spaces on a budget” which works especially well when decorating a house to sell on the real estate market.

Brilliantly creative, this single mom previously worked in Human Resources Management.

After taking the Staging Diva Home Staging Business Training Program, Carrie decided on a full-time home staging career. She launched Carrie McCampbell Design as well as a lifestyle blog featuring projects, home decor, “how-to” and personal stories and pictures.

I can really relate to Carrie’s story because I was a single mom when I launched my home staging career too.

All I had was my experience of decorating my own homes to sell but I knew it was something I could base a home staging career around.

After all, who doesn’t want to make more money when they sell their home? And not everyone has the eye of a home stager and the knowledge of how to properly present their homes for maximum appeal on  the real estate market. That’s where the home stager comes in, making recommendations through a home staging consultation, and sometimes bringing in rental furniture and accessories.

Carrie shared one of her first home staging projects with me. These before and after photos really demonstrate the power of home staging to transform even a simple bedroom.

They are both from the listing photos. The before is what her own house looked like when she bought it. The after is the same room and how it looked when she put it on the real estate market.

More proof that home staging works

The before picture home sat on the market for months with no offers and multiple price reductions. It was “professionally staged” too, but it’s looks pretty boring.

The after picture home, professionally staged by Carrie, received 9 offers within four hours of being listed.

The staged home sold that same day for $60,000 over her asking price.

bedroom before home staging career

In the first photo of the room when Carrie bought the house, the walls are a dark beige and the cheap builder’s ceiling fixture is outdated. The shelves on the wall are filled with clutter and are more of a distraction than a focal point.

There is a huge piece of furniture in the corner and the angle of it steals even more precious floor space. Though less obvious in the picture, the bed is right at the entrance, making the room seem smaller and more cramped.

The after picture is how Carrie staged it a few years later when she was ready to sell.

bedroom after home staging careerThe paint color is light and airy and the ceiling fixture has been updated. Smaller furniture with a different layout opens up the space.

Decorative shutters around the window create a focal point above the bed and a welcome pop of color.

This is a great example of minimal changes that make a large impact!

By the way, although the room looks entirely different the fact that it’s taken from the same angle is important from a home staging portfolio perspective.

It’s obvious that it’s the same room because of the location of the windows and ceiling fixture. (One of many tips I share in the Staging Diva Ultimate Portfolio Guide: Winning Clients With The Perfect Home Staging Portfolio.)

Same room, different design choices and VERY different outcome on the real estate market.

Now, I don’t have the dates of these sales, so you might be able to argue that different market conditions might have been a factor too. Yet, have you ever noticed that even in a hot real estate market, there is always that house that sits there unsold, despite multiple price reductions (as this one had)?

It’s hard not to see how much more appealing the same room looks in Carrie’s after photo. She definitely has a natural eye for furniture placement, simple yet elegant style choices and getting a maximum “wow” on a budget.

Obviously, a room that looks much better will have a greater appeal to home buyers. Read more about why home staging works here.

Carrie McCampbell writes,

“I had no idea that when I sold this home that I was actually staging it! When I had so much success with that home selling the first day for $60,000 over the asking price and then helping friends decorating their own homes for the real estate market, I realized I could have a home staging  career.  But I didn’t know how to make that happen.

That’s where the Staging Diva Home Staging Business Program came into play. I’m so thankful I found such an amazing program that showed me the way! Thank you Debra for helping me turn my talents into such a great home staging career.”

Please join me in thanking Carrie for sharing her project with us and in congratulating her on turning her natural decorating talent into a full-time home staging career.

Do you have an interesting staging success story to share? Please let me know by filling out this online form and perhaps I’ll feature your business in an upcoming post!

Debra Gould, The Staging Diva®

A home stager since 2002, Debra Gould created the Staging Diva Home Staging Business Training Program in 2005 to help others make a living from their creativity. Debra is the author of 5 guides including the Staging Diva Ultimate Design Guide: Home Staging Tips, Tricks and Floor Plans.

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When Creative People Ignore Their Talent Choosing a Career https://stagingdiva.com/homestagingbusiness/creative-people-ignore-talent-choosing-career/ https://stagingdiva.com/homestagingbusiness/creative-people-ignore-talent-choosing-career/#comments Sat, 01 Apr 2017 23:42:22 +0000 https://stagingdiva.com/homestagingbusiness/?p=19545 I’ve been writing about the business of home staging and coaching and mentoring home stagers since 2002. That was even before I launched Staging Diva as an education and training company in 2005 because I was getting overwhelmed by the number of creative and struggling home stagers who were reaching out to me for advice.  » read more...

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creative dreamsI’ve been writing about the business of home staging and coaching and mentoring home stagers since 2002. That was even before I launched Staging Diva as an education and training company in 2005 because I was getting overwhelmed by the number of creative and struggling home stagers who were reaching out to me for advice.

One of the most common subjects to come up (when people are being really honest) is fear.

Fear about:

  • Success (will I have enough time for my kids?) and fear of failure (what if it doesn’t work?)
  • What others may think
  • Not being creative enough
  • Leaving the familiarity of what they’ve been doing (even if they don’t like it).

Beneath the fears they mention, there is also the deep longing we all have to use our creative gifts and do work we love. Perhaps you can relate to this? I know I can.

Here is one of my favorite quotes, I wish I knew who first said it:

“Let your dreams be bigger than your fears, your actions louder than your words, and your faith stronger than your feelings.” ~ Unknown

That’s why it breaks my heart when aspiring home stagers contact me and say things like:

“Everyday I dream of decorating and arranging the perfect house. My friends tell me I should be a real estate agent.” (Andrea)

“I eat, sleep and breathe creativity and I work as a server at Olive Garden.” (Denise)

Life is too short to let the decades fly by living someone else’s life!

There’s nothing wrong with being a real estate agent, if you love sales and don’t mind working weekends and evenings (often without pay for months).

But being a Realtor won’t fulfill a dream of decorating and arranging the perfect house.

Being a real estate agents means putting your energies and time to chasing listings and/or working with buyers and touring them through dozens of properties in the hopes that they’ll buy one. Your time isn’t spent decorating, because that’s not where you make your money when your focus is earning real estate commissions.

Plus, most real estate agents don’t make as much as home stagers who are following the right business formula.

There’s nothing wrong with being a restaurant server at Olive Garden, or anywhere else, if that’s what you want to do. But for someone who “eats, sleeps and breathes creativity” as Denise does, I imagine it would feel soul crushing to spend your days waiting on tables.

Not to mention being a restaurant server pays less than home staging.

These two examples show how often people follow a conventional path for reasons that have nothing to do with their deepest desires for how they’ll spend their days.

Often, they’ve assumed that their conventional choice is less of a financial risk.  Plus, without realizing it, they’ve made faulty assumptions about the potential of home staging and interior redesign – a career they’d rather have.

Faulty assumptions like:

  • Being a home stager means I will have to invest thousands of dollars in inventory (you don’t need to buy anything).
  • I will have to quit my job if I start a home staging business (you don’t, you can easily do staging on the side).
  • I should have interior design training (this hasn’t stopped me or thousands of successful Staging Diva students).
  • I won’t be in control of my schedule (you’ll actually have way more control than working for an employer or being a real estate agent).

My mission is helping creative people earn a living doing what they love. That’s why I focus on the business side of home staging and interior redesign.

Perhaps you’re insecure about your natural talent. Who isn’t? I still get nervous before I go to a new client’s home, even though I’ve been doing it since 2002.

I still have that little voice in my head that says, “What if you don’t know what to do when you get there?” The fact that this hasn’t happened in hundreds of homes doesn’t stop that critical voice in my head that would shut down my dreams if I let it.

Here’s what helps me and I hope you can use it too. Everyday I ask myself:

“Am I going to be more loyal to my dreams or my fears?”

Wishing you every success in your staging business, and this bigger thing called life.

What do you think?

Please share in the comments what your biggest fears are, or how you’ve dealt with them. Or share what assumptions you’ve made about home staging that are stopping you from getting started. Then I can address these in future articles!

 

Debra Gould, The Staging Diva®

A home stager since 2002, Debra Gould created the Staging Diva Home Staging Business Training Program in 2005 to help others make a living from their creativity. Debra is the author of 5 guides including the Staging Diva Ultimate Design Guide: Home Staging Tips, Tricks and Floor Plans.

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Arizona Home Staging Job for Staging Diva Graduate https://stagingdiva.com/homestagingbusiness/arizona-home-staging-job-staging-diva-graduate/ https://stagingdiva.com/homestagingbusiness/arizona-home-staging-job-staging-diva-graduate/#respond Tue, 24 Jan 2017 02:31:17 +0000 https://stagingdiva.com/homestagingbusiness/?p=19761 Attention Staging Diva Graduates, I have a Tucson Arizona home staging job. This is to work for a home seller in the Santa Fe Park community.

This Arizona home staging job is your chance to help a family who has a 3 bedroom 1,700 square foot home that will be vacant and ready for your ideas.  » read more...

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Arizona home staging jobAttention Staging Diva Graduates, I have a Tucson Arizona home staging job. This is to work for a home seller in the Santa Fe Park community.

This Arizona home staging job is your chance to help a family who has a 3 bedroom 1,700 square foot home that will be vacant and ready for your ideas.

Thankfully this savvy seller doesn’t have to be talked into home staging, she already understands why vacant homes don’t sell as well.

For the right home stager, this would be a great way to connect with both the client (who would be hiring you) and later, her real estate agent, who will no doubt have more projects in the future and would be in a position to recommend you to her fellow agents as well.

Unfortunately, I don’t know the anticipated list price for the home to share with you.

Tucson Arizona Home Staging Job — How to Apply

Apply for this Tucson Arizona home staging job couldn’t be easier. Simply complete the form at the Staging Diva Home Staging Project Referral Service. Please be sure to include “Tucson Arizona Home Staging Job” as the project location in the first line of the form.

This Arizona home staging job will be referred first to members of the Staging Diva Directory of Home Stagers for free. In other words, there will be no referral fee for Directory members even though we’re playing “match maker” for you.

If there’s not a Directory member available for this project, it will be open to any Staging Diva Graduate with a professional Internet presence. (It’s difficult to convince a client to hire you if they can’t review your staging portfolio, after all!)

If you get any paid work through this referral (and you’re not already a Staging Diva Directory of Home Stagers member), there will be a $250 referral fee, which you can build into your home staging consultation fees. It’s entirely up to you.

Remember this is a one-time fee (only if you get paid work from this referral). If you receive future home staging projects from the agent, or she refers you to her fellow real estate agents, there is no additional fee.

In other words, you have nothing to lose applying for this position if you’re in the Tucson Arizona area, and everything to gain!

Please note, if you do not follow the instructions to apply for this home staging job, you will not be considered.

Are Home Staging Clients Able to Find You?

If you’re not already a Staging Diva Graduate consider that just one good project would more than pay for your entire training program plus building and hosting your web page on the high-traffic Staging Diva Directory of Home Stagers for an entire year!

Unless you have more home staging projects than you can handle, what are you waiting for? Get the training and marketing you need to ensure the steady growth of your home staging business.

Debra Gould, The Staging Diva®

Staging and marketing expert Debra Gould operates the only home staging job board in the world and has a network of over 30,000 Staging Diva students in 23 countries. Come and join us!

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Home Staging Sells Palm Springs Mid Centry Modern Home https://stagingdiva.com/homestagingbusiness/home-staging-sells-palm-springs-home/ https://stagingdiva.com/homestagingbusiness/home-staging-sells-palm-springs-home/#comments Mon, 16 Jan 2017 17:11:49 +0000 https://stagingdiva.com/homestagingbusiness/?p=19609 Staging Diva Graduate Rob Reinhart of Make It-Home in Palm Springs California worked for years in Sales and Merchandising in the fashion industry before turning his talents to home staging.

He took the Staging Diva Home Staging Business Training Program while working full-time, and within his first year as a home stager he was able to quit his job and do this full time.  » read more...

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Staging Diva Graduate Rob Reinhart of Make It-Home in Palm Springs California worked for years in Sales and Merchandising in the fashion industry before turning his talents to home staging.

He took the Staging Diva Home Staging Business Training Program while working full-time, and within his first year as a home stager he was able to quit his job and do this full time.

He’s got a great eye for decorating and home staging and I’ve loved all the projects he’s shared with me so far. I appreciate Rob sending these photos (by real estate photographer Ben Vernois) of a recent architecturally noteworthy home and his home staging success story to share with you:

“I recently staged a home built by one of the famous mid-century builders in Palm Springs, Jack Meiselman. Fewer of these homes were built than the more well known Alexander Company, and so are more rare, and tend to sell for more money per square foot than a regular home of the same square footage.

Accordingly, it was priced higher at $679,000. The home stands in a great, centrally located mid-century neighborhood, and has excellent curb appeal.

The house had shown empty for close to 2 months without one offer.

With its stark white walls and cracked cement floors, the home felt cold,uninviting, and smaller than its actual 1920 sq. ft.(large for this type of home, which generally are between 1200-1500 sq ft.) Though more spacious, the semi- open main living space with 2 fireplaces felt awkward empty and confused most home shoppers trying to figure out how to use the space.

The home is in a pool-centric desert resort community.

Keeping in mind a vacation rental investor as a potential buyer, my goal was to show through playful color, decor and the right furniture placement how well the house functioned as a place to relax and socialize, both inside and out.

I wanted to nod to the mid-century roots of the home, but not make it look cliche,and also wanted to hold to the staging rule of appealing to the broadest range of buyers (thank you Staging Diva) so I scattered in iconic pieces of art, decor and furniture with mainly contemporary furniture.

I created two main social areas, one with a bar and one that could function as a “media lounge”, both connected to the dining area with seating for 6-8 and the semi-open kitchen.

Outside, I wrapped a sectional sofa around the fire pit and placed comfortable loungers, a cafe table and chairs, umbrellas and bright cushions around the pool.

Now instead of being confusing, the home drew the shopper in with a welcoming and understandable flow through the rooms.

Plus it felt fun!

Once staged, the home received an accepted offer at the $679,000 asking price within a few weeks.

For comparison, about the same time, a similar mid-century home in the same neighborhood sold for $30,000 less. Plus a larger, newer 4 bed/3 bath home across the street (shown empty) sold for just $550,000.

Staging Diva Grad Rob ReinhartThe Staging Diva Program is very well organized and explains in the most straightforward terms how to set up your business, maintain and grow it.

The trick is to follow Debra’s advice and instruction, because it really is helpful and has allowed me to start a second career doing something I probably should have been doing all along! I also really appreciate Debra’s ongoing support through her Staging Diva Dialog monthly coaching calls, which I think of as ‘the water cooler for home stagers’!”

Please join me in congratulating Rob on this gorgeous home staging and the result he got for his client. Remember the house had sat on the market vacant for 2 months before home staging made all the difference!

More photos of this property can be found at Realtor.com.

Do you have an interesting staging success story to share? Please let me know by filling out this online form and perhaps I’ll feature your business in an upcoming post!

Debra Gould, The Staging Diva®

A home stager since 2002, Debra Gould created the Staging Diva Home Staging Business Training Program in 2005 to help others make a living from their creativity. Debra is the author of 5 guides including the Staging Diva Ultimate Design Guide: Home Staging Tips, Tricks and Floor Plans.

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Victoria Home Staging Job for Australia Staging Diva Grad https://stagingdiva.com/homestagingbusiness/victoria-home-staging-job-australia-staging-diva-grad/ https://stagingdiva.com/homestagingbusiness/victoria-home-staging-job-australia-staging-diva-grad/#comments Mon, 07 Nov 2016 22:32:16 +0000 https://stagingdiva.com/homestagingbusiness/?p=19628 Attention Australia Staging Diva Graduates, I have a home staging project for you in Victoria, Australia.

The home seller is currently living in the United States but is ready to sell her St. Kilda apartment.

I’ve written many articles on why vacant homes don’t sell as well, so I’m glad this home seller recognizes the importance of adding furniture before putting it on the real estate market.  » read more...

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St Kilda Victoria Home Staging JobAttention Australia Staging Diva Graduates, I have a home staging project for you in Victoria, Australia.

The home seller is currently living in the United States but is ready to sell her St. Kilda apartment.

I’ve written many articles on why vacant homes don’t sell as well, so I’m glad this home seller recognizes the importance of adding furniture before putting it on the real estate market.

In fact, she may have a friend staying in the apartment while it’s on the market, so you’ll need to make sure you’re adding a real bed in the bedroom.

For the right home stager, this would be a great way to build your home staging portfolio. And since you’ll be dealing with your client long distance, I recommend you follow the pricing and payment strategies I outlined in Course 3 of the Staging Diva Home Staging Business Training Program.

The apartment will be listed for approximately $460,000.

St. Kilda, Victoria Home Staging Job — How to Apply

Apply for this St. Kilda, Victoria home staging job couldn’t be easier. Simply complete the form at the Staging Diva Home Staging Project Referral Service. Please be sure to include “St. Kilda, Victoria Home Staging Job” as the project location in the first line of the form.

This St. Kilda, Victoria home staging job will be referred first to members of the Staging Diva Directory of Home Stagers for free. In other words, there will be no referral fee for Directory members even though we’re playing “match maker” for you.

If there’s not a Directory member available for this project, it will be open to any Staging Diva Graduate with a professional Internet presence. (It’s difficult to convince a client to hire you if they can’t review your staging portfolio, after all!)

If you get any paid work through this referral (and you’re not already a Staging Diva Directory of Home Stagers member), there will be a $125 referral fee, which you can build into your home staging consultation fees. It’s entirely up to you.

Remember this is a one-time fee (only if you get paid work from this referral). If you receive future home staging projects from the client or her agent, or she refers you to other friends or real estate agents, there is no additional fee.

In other words, you have nothing to lose applying for this position if you’re in the St. Kilda, Victoria area, and everything to gain!

Please note, if you do not follow the instructions to apply for this home staging job, you will not be considered.

Are Home Staging Clients Able to Find You?

If you’re not already a Staging Diva Graduate consider that just one good project would more than pay for your entire training program plus building and hosting your web page on the high-traffic Staging Diva Directory of Home Stagers for an entire year!

Unless you have more home staging projects than you can handle, what are you waiting for? Get the training and marketing you need to ensure the steady growth of your home staging business.

Debra Gould, The Staging Diva®

Staging and marketing expert Debra Gould operates the only home staging job board in the world and has a network of over 10,000 Staging Diva students in 23 countries. Come and join us!

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