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Staging Diva Diary

5 Home Staging Writing Tips to Conquer Writer’s Block

Written by Debra Gould -

home staging business plan

Home staging writing is one of the key ways you’ll promote your business online and attract new customers you haven’t even heard of yet.

It’s really hard to sit down to a blank screen to write your next home staging blog, website or newsletter article. I know, because I’ve… Read More →

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5 Ways to Use Home Staging Testimonials

Written by Debra Gould -

home staging testimonials

In a recent article I shared the 5 things effective home staging testimonials need to get maximum marketing value from them.

Today, I’d like to share various ways you can use your home staging testimonials.

Basically, you’re trying to make prospective customers feel like … Read More →

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Why a Home Staging Business Beats an Interior Design Business

Written by Debra Gould -

BWhy Home Staging Business Beats Interior Design

A home staging business beats out an interior design business when you’re looking for what type of business to start. It’s important to know that as a home stager you can also offer interior redesign services and color consulting, much like many interior designers do.

People… Read More →

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Expert Home Stager Shares 3 Dirty Little Secrets

Written by Debra Gould -

home staging secrets

For my 1,000th post in Home Staging Business Report I thought I’d discuss 3 dirty little secrets all home stagers share— whether they’re really experienced or just starting out.

I want to thank a home stager I coached this week for inspiring me to write this.

She is exactly where… Read More →

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Avoid This Home Staging Photo Mess

Written by Debra Gould -

bedroom staging

When you start out in home staging, and even if you’ve been at it for a year or two, you’re probably not too worried about how you’ll organize all your home staging photos for your portfolio. At this point it’s pretty easy to remember the homes you’ve staged.… Read More →

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Home Stagers HGTV Casting Call

Written by Debra Gould -

Carmel California Home Staging Job

Many of my readers are HGTV addicts, in fact that’s how many of us eventually find our way into home staging.

Have you dreamed of being a home stager on HGTV? Several Staging Diva Graduates have already appeared on TV and this could be your chance too! I have to say from personal experience… Read More →

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Home Staging Perfectionist Cure – Video

Written by Debra Gould -

perfectionist cure

Home staging is a great career for perfectionists.

After all we make everything “just so” in every room of a house, and sometimes outside too.

We fuss over the precise roll of a towel, the angle of a throw over a chair and exactly how many green apples belong in the bowl on the counter.… Read More →

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Home Staging Consultation Begins With an Idea

Written by Debra Gould -

home staging expert Debra Gould on TV

When you’re new to home staging, it’s easy to scare yourself with the belief that you must arrive at every home staging consultation as an “all knowing” expert.

Ready to deliver a total solution without a moment’s hesitation or thought.

While this will … Read More →

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When You’re a Home Stager With a Real Estate License

Written by Debra Gould -

home stager career path

This the second part of a series I’m writing about the overlap of having a real estate license and also being a home stager.

Today, I’m focusing on a home stager who wants to make the bulk of her income from home staging, but who also happen to have a real estate license.

You can … Read More →

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Bad Home Staging Business Advice

Written by Debra Gould -

frustrated home stager

Home staging groups on sites like Facebook and LinkedIn let you hang out with fellow stagers and get home staging business advice, share ideas, etc.

There is lots of well-meaning and free home staging business advice on the Internet. And, it’s not always coming from people who know… Read More →

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Primary Sidebar


I’m Debra Gould, The Staging Diva.

I created Staging Diva for women who want more creativity, flexibility, and financial success.

If you want to earn a living doing what you love, Staging Diva Training is the step-by-step plan you need to build a thriving home staging business.

Learn More

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*Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. The testimonials and examples used are exceptional results, don’t apply to the average student and do not guarantee that anyone will have the same experience or achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.