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Staging Diva Diary

Home Staging Business Time Suckers – The Indecisive Client

Written by Debra Gould -

indecisive home staging client

I hope you are almost convinced that your pricing strategy has the power to make or break your home staging business by highlighting some of the biggest time sucking clients you will encounter in the home staging industry.

We’ve already discussed The Distracted Client, The Chatty Client… Read More →

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Home Staging Business Time Suckers – The Wishy-Washy Client

Written by Debra Gould -

In my last post in this series, I talked about the danger of charging a flat rate when you are dealing with The Pack-Rat Client.

In this post, I’ll talk about one of my biggest pet-peeves which will cost you over and over if your pricing strategy doesn’t include a cancellation fee; “The… Read More →

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Home Staging Business Time Suckers – The Pack-Rat Client

Written by Debra Gould -

I hope you’re enjoying these home staging business posts about the different time-sucking client types you might encounter at your home staging consultations.

I really believe that when you charge a flat rate, all you’re doing is setting yourself up to lose your shirt.

Today’s installment… Read More →

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Home Staging Business Time Suckers – The Chatty Client

Written by Debra Gould -

In the first installment of this series of posts about home staging client types that can make you wish you didn’t charge a flat rate, we discussed The Distracted Client. Today I’m going to talk about another common time-sucking client type that can help bankrupt a home staging business operating… Read More →

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Home Staging Business Time Suckers – The Distracted Client

Written by Debra Gould -

 

Through a series of blog posts, I will be highlighting the different client types you are likely to encounter at your home staging consultations. The goal is to show you why charging a flat rate in these scenarios can drastically limit your home staging business profits.

I will start… Read More →

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Is There a ‘Back to School’ Career Change in Your Future?

Written by Debra Gould -

Even though most of us hang on to as much summer as we can, as soon as the calendar changes from July to August the department stores want us in ‘back-to-school’ mode. With school-aged children, besides dreading another year of packing lunches, you’ve probably already started to think about… Read More →

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Staging Diva Debra Gould on CNNMoney.com

Written by Debra Gould -

“Debra Gould, founder of Staging Diva has helped scores of homewoners clean up, rearrange, and style their homes to command top price,” says CNNMoney. Their 21 page feature article includes a description of what home staging is, my tips for how to sell more quickly in a slow … Read More →

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Part 2 of Recession Proofing your Interior Design Business

Written by Debra Gould -

Kitchen after staging

Here a few ways a home staging business can be more profitable than an interior design business:

1.  As a home stager you get the opportunity to work with different types of people than you would as an interior designer.

Generally, only very high income individuals hire interior designers,… Read More →

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Home Staging in A Recession Protects Your Interior Design or Decorating Business

Written by Debra Gould -

home staging inventory

If you make a living as an interior designer or decorator any slow down in the local economy impacts your business. Running a home staging business in a recession is much more “recession-proof” – keep reading to learn why.

Most “non essentials” drop to the bottom… Read More →

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This Old House Features Staging Diva

Written by Debra Gould -

I was thrilled to wake up to an email from the senior editor of This Old House Magazine today to learn that my home staging tips are featured in a front page story “House-Selling Secrets of a Home Stager” on their website!

Landing on the home page of such a large and recognized website… Read More →

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I’m Debra Gould, The Staging Diva.

I created Staging Diva for women who want more creativity, flexibility, and financial success.

If you want to earn a living doing what you love, Staging Diva Training is the step-by-step plan you need to build a thriving home staging business.

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