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Staging Diva Diary

Wrong Home Staging Marketing Can Sink Your Business – Part 1

Written by Debra Gould -

You can be the most talented home stager, but the wrong home staging marketing can put you out of business.

Unfortunately, many people with a talent for decorating attempt to become home stagers without any kind of business training or marketing knowledge.

With the best of intentions they… Read More →

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3 More Steps to Growing a Home Staging Business

Written by Debra Gould -

Home Staging Colors

Today we’ll tackle the next 3 steps to growing a home staging business. This article is a continuation of my last post on the first 2 steps to starting a home staging business.

3. Practice, practice, practice.

Arrange and rearrange your own home to see how many different looks you can… Read More →

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2 First Steps to Starting a Home Staging Business

Written by Debra Gould -

Debra Gould, The Staging Diva

The first steps to starting a home staging business aren’t as complicated as you might expect.

If you’re considering a career in home staging, you could be heading towards a bright future of creativity, flexibility and financial independence.

There are 5 steps you can take now to … Read More →

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More on Furniture Rental For Staging

Written by Debra Gould -

home staging furniture rental

Furniture rental for staging is a stressful topic for many home stagers struggling to make a profit.

Last week I started a discussion about why I don’t recommend home stagers carry their own inventory of furniture to rent to their clients.

I told a story of a Boston stager I know who got… Read More →

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Staging Diva Weighs in on Furniture Rental Debate

Written by Debra Gould -

Furniture Rental for Home Staging

Many home stagers believe they need to carry an inventory of furniture to rent to their home staging clients who have vacant properties, or need new pieces to supplement existing furniture for a resale home on the real estate market.

Sadly, many of these stagers end up broke and out of business… Read More →

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Aspiring Entrepreneur: What Will it Cost You to NOT Take a Risk?

Written by Debra Gould -

home staging blossom

“And the day came when the risk it took to remain tight inside the bud was more painful than the risk it took to blossom.”

This quote by Cuban-French author, Anais Nin, was probably not uttered with business in mind, but it speaks loudly to aspiring entrepreneurs.

How many of our… Read More →

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Beyond photographs – invest in your home staging portfolio!

Written by Debra Gould -

Over the past week and a half, I’ve shared some basic photography tips to help you take better pictures for your home staging portfolio.

If reading those posts has you thinking about the quality of your portfolio and whether or not it’s doing the best possible job of representing… Read More →

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Photography Tips for Home Stagers – Part IV

Written by Debra Gould -

Clean kitchen after staging

Today is the fourth and final photography tip for home stagers for this series of blog posts. Today’s tip will prevent you from having to spend hours poring over your photographs trying to put together before and after pairs that demonstrate your strength as a home stager.

When you’re… Read More →

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Photography Tips for Home Stagers – Part III

Written by Debra Gould -

Today’s photography tip for home stagers is probably the most important one of all, especially if you’re currently developing your home staging portfolio. As a home stager this advice is probably pure common sense to you, but I will assume nothing and share anyway. Sometimes… Read More →

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Photography tips for home stagers – Part II

Written by Debra Gould -

If you’re following along with us, I think you’ll appreciate today’s tip which takes us back to the basics. If you missed ‘Part I’ of this series on home staging photography tips Wednesday, you can find it here. And please, if you have your own photography… Read More →

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Primary Sidebar


I’m Debra Gould, The Staging Diva.

I created Staging Diva for women who want more creativity, flexibility, and financial success.

If you want to earn a living doing what you love, Staging Diva Training is the step-by-step plan you need to build a thriving home staging business.

Learn More

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