When it comes to rooms that are often forgotten in home staging, the laundry room often makes the list. After all, it’s a laundry room. How good can it get?
As I’ve mentioned in my posts about staging the garage and the basement, it’s important to remember that home staging… Read More →
Certain areas of a home are more likely than others to be forgotten when it comes to staging a property to sell. However these spaces, which seem unimportant to some homeowners (or even some home stagers), might actually rank higher than expected on a prospective buyer’s house wish… Read More →
You know that kitchens and bathrooms sell houses, but that doesn’t mean you can ignore other parts of a house when it comes to staging it to sell.
In a series of blog posts, I’ll outline the five most neglected parts of a property when it comes to staging, and how you can stage them… Read More →
Everyone said I was crazy when I quit my high-level job and started my first business, a marketing consulting firm, in the fall of 1989-just at the start of the 1990s recession. I knew that with change comes opportunity and that there is much less security in working for others than in working… Read More →
Staying out of debt is easier said than done but it’s one of the keys to financial survival as you grow your home staging business. It’s also where the old adage “live within your means” comes in.
Start by creating a monthly budget-and then stick to it. Set up a way … Read More →
In a slow real estate market like this, it’s not unusual to see several houses for sale on the same street. Desperate home sellers are scrambling for ways to make their homes stand out from the competition. By decorating a home to be more appealing to buyers, home stagers offer the perfect solution.… Read More →
The home staging industry is completely unregulated which means anybody can call him or herself a home stager. This is one of many reasons too many real estate stagers get into the the industry with no business or marketing training whatsoever.
Many of these home stagers have good intentions,… Read More →
Many design-oriented individuals decide to become home stagers without any kind of business training or marketing knowledge. While they mean well, they often stumble into some terrible marketing tactics that will likely put them out of business faster than you can say, “what were… Read More →
On Friday I introduced the topic of how the wrong home staging marketing can sink your business. I also promised to share the worst home staging examples I’ve seen lately.
One of my least favorite tactics for home stagers is to use sex appeal to sell their real estate staging services.… Read More →
