If you’ve ever visited a website with a video or elaborate animation streaming in the banner at the top, that’s known as “flash.” While a flash website can be gorgeous to look at (or sometimes not), having a site heavy in flash is useless if you want to get visitors from the search… Read More →
Want to be a Home Stager? Luck Won’t Make it Happen.
Statements like, “You’re so lucky you get to work from home” and “Oh, I wish I was lucky enough to be my own boss” really bother me because it completely discounts the amount of hard work that goes into making opportunities happen in one’s life.
Luck has almost nothing to do with someone… Read More →
Stagers, would you waive your consultation fee?
As always, you’re excited to hear your business line ringing. You answer the phone with your professional greeting and, yes, it is someone interested in your home staging services!
After telling you a bit about the million dollar vacant home she needs staged within the month, the homeowner… Read More →
Email Scam Targets Home Stagers and Decorators
It can come by email or text. Either way, this scam targets home stagers and designers.
Perhaps, you’re still wondering how many people have heard of home staging. Sadly, here’s further proof that this is a well-established field.
Scam artists have crawled out from under their… Read More →
Worried How to Stage a House With No Good Qualities?
How to stage a house with no obvious good features, and embrace the challenge while you’re doing it, is something many home stagers worry about.
In the hundreds of homes I’ve staged, I have yet to see a house that has absolutely no redeeming qualities. And, I’ve been in many real… Read More →
Craving a Career Change? Reinvent Yourself as a Home Stager!
Unlike in previous generations, career change has been a fact of life for many baby boomers and certainly their kids and grandkids.
Perhaps that’s inevitable when our ability to work now extends across 4 or 5 decades.
Many in their 50s and 60s, realize they still have many years ahead… Read More →
What if Oprah had been stopped by fear of failure?
Today Oprah is announcing on her show that she’s ending The Oprah Winfrey Show in September 2011 after 25 years. It’s not like she’s retiring of course. Aside from her current media empire, she’s launching her own cable TV channel and will in all likelihood have… Read More →
Marketing for Home Stagers – A Pomegranate Marketing Story
This is not a food blog, but stick with me because this story provides an important lesson in marketing for home stagers.
Pomegranates are delicious and loaded with antioxidants. I like to eat healthily and I also love food that looks good.
Despite that, I rarely bought the fruit for years … Read More →
Home stagers you needn’t advertise your home address
As professional home stagers, it’s a great freedom being able to work from home. Since we visit our clients in their homes for consultations and staging projects, there’s never any reason why a client would need to visit you at your office.
For this reason, there’s no need for you to … Read More →
Use caution before watching videos on Facebook
While Facebook is a wonderful way to grow your home staging business and it comes with good rewards, it also comes with some risks.
Earlier this week, I received a message on Facebook that appeared to be sent from one of my Facebook friends. It was a link to a video and her message said something… Read More →
