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Staging Diva Diary

Basic Home Staging Tip: remove ‘keep out’ signs

Written by Debra Gould -

I was chatting with a friend recently who happens to be in the market for a new home. She thought of me when she did a drive-by of a property she saw online, in the rural area where she lives.

It was the perfect location for her family and it was surrounded by attractive homes but there was a huge “Keep… Read More →

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Home staging is more practical than a buried statue

Written by Debra Gould -

“Oh, St. Joseph, guardian of household needs, we know you don’t like to be upside down in the ground, but the sooner escrow closes the sooner we will dig you up and put you in a place of honor in our new home. Please bring us an acceptable offer (or any offer!) and help sustain our faith in … Read More →

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How Home Stagers Ruin Their Business Image

Written by Debra Gould -

Everyone embarking on a journey of self employment faces the same logo dilemma:

“Do I invest money in getting a professional to design it for me, or do I put together some clip art and a fancy font and do it myself?”

I’ve heard complaints from many home stagers over the years about how they have… Read More →

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Downloadable home staging training not as high-tech as it sounds

Written by Debra Gould -

If you’ve been thinking of buying the downloadable Staging Diva Program (the cheapest way to get these home staging courses) but are reluctant to do so because you’re intimidated by the technology, I want to rest your fears.

The courses are downloadable but you don’t actually do the program… Read More →

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Virtual Staging or Just Misleading Pictures?

Written by Debra Gould -

virtual staging

Depending on what email lists you belong to, you may have recently received a message or two attempting to sell you virtual staging software.

I know this because I’ve heard from many of you curious about my take on this practice.

In my opinion there are two types of virtual staging.

The first… Read More →

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Biggest Block to Home Staging Business Success Isn’t What You Think

Written by Debra Gould -

home staging business success

Home staging business success relies on a few things.

Teaching thousands of stagers since 2005, I’ve noticed the biggest barrier that stops so many in their tracks.

This metaphor occurred to me one of the many times I thought I was lost.

I lived in 3 different cities in 4 years and learned… Read More →

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Should You Do a Home Staging Consultation if Nobody’s Home?

Written by Debra Gould -

home staging consultation

You might one day be asked by a home staging client if you can do your consultation when they aren’t there.

Even if they say they’ll have payment there waiting for you, you should always insist someone be present when you do a home staging consultation.

What value is the consultation… Read More →

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Home Stagers, Realize Your Own Power in Real Estate

Written by Debra Gould -

home staging makes a house stand out

Home stagers have a lot of power in real estate, more than we realize. Especially when we’re making the mistake of chasing busy Realtors hoping to convince them to hire us!

Last week I wrote a post called, “Stagers, don’t let real estate agents discourage you”.… Read More →

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Stagers, Don’t Let Real Estate Agents Discourage You

Written by Debra Gould -

real estate agent

If you’re looking for the best way to talk yourself out of becoming a home stager, immediately get on the phone and call a dozen real estate agents in your market.

After a few “No one will ever pay for it around here” or “It will never work in this market” or “There’s no need for staging,… Read More →

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Do your home staging rates belong on your website?

Written by Debra Gould -

Your home staging services shouldn’t be seen by you (or your prospective clients) as a commodity. That’s why the goal of your home staging website is to educate and build interest around your services so someone is intrigued enough to call you for more information.

I get asked all the… Read More →

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I’m Debra Gould, The Staging Diva.

I created Staging Diva for women who want more creativity, flexibility, and financial success.

If you want to earn a living doing what you love, Staging Diva Training is the step-by-step plan you need to build a thriving home staging business.

Learn More

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*Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. The testimonials and examples used are exceptional results, don’t apply to the average student and do not guarantee that anyone will have the same experience or achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.