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Staging Diva Diary

Aspiring stagers, are you willing to act on your dream?

Written by Debra Gould -

“What you have to do and the way you have to do it is incredibly simple. Whether you are willing to do it is another matter.” ~ Peter F. Drucker

Aspiring home stagers, I want you to think about that quote for a minute and how it relates to your desire to start a home staging business… Read More →

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Home Stagers: Keep Your Home Staging Business Receipts

Written by Debra Gould -

home staging business receipts

Are you saving your home staging business receipts?

When you decide to go into business for yourself as a professional home stager, you have no choice but to start thinking about business expenses.

One of the advantages of operating your own business is that you get to write off many of your… Read More →

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Home stagers can work as much or as little as they wish!

Written by Debra Gould -

Debra Gould Single Mom

Many Staging Diva Graduates start out as part-time home stagers because they simply can’t afford to leave their job right away. This option works great for many people who are able to decide eventually whether they’re making enough money to warrant quitting that day job or if they just enjoy… Read More →

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Aspiring home stagers battle “same old, same old”

Written by Debra Gould -

There are several traits that set entrepreneurs apart from those who live their lives aspiring to be entrepreneurs. Many of the most important characteristics  have nothing to do with business acumen or working capital.

I believe what defines those of us who go ahead and step into the unknown… Read More →

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Won’t you choose to be happy?

Written by Debra Gould -

“Each morning when I open my eyes I say to myself: I, not events, have the power to make me happy or unhappy today. I can choose which it shall be. Yesterday is dead, tomorrow hasn’t arrived yet. I have just one day, today, and I’m going to be happy in it.” ~ Groucho Marx… Read More →

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Home Stagers Should Not Fear Luxury Homes

Written by Debra Gould -

luxury home before staging

Home stagers, especially those who haven’t been in the home staging business for long, often write me about their fears of being asked to stage a luxury home. If you don’t live in a luxury home and you didn’t grow up in a wealthy family, it’s natural to worry that you… Read More →

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Home Staging business lessons from a brisket

Written by Debra Gould -

I remember sitting in my cousin’s kitchen a few years ago, watching as she prepared a brisket for Sunday dinner. It was the first time she was going to cook the meal on her own as the torch was being passed down from her mother.

The first thing my cousin did after removing the meat from the wrapping… Read More →

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Home Staging Professionals Need Confident Image

Written by Debra Gould -

home staging business image

Much of your professional image, your public perception and essentially your success as a home staging professional, boils down to the amount of confidence you have in yourself and your abilities.

This point is demonstrated brilliantly in a quote about leadership from Adlai Stevenson,… Read More →

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Home Staging Services Don’t All Have to be Done by the Home Stager

Written by Debra Gould -

home staging physical work

Home stagers often need to either provide or recommend outside services, in addition to doing the actual rearranging of furniture.

The most common of these home staging services include:

Sourcing and selecting rental furniture/art/accessories Purchasing accessories (bedding, towels,… Read More →
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Home Stagers – Tips to Face Your Fears and Keep Going

Written by Debra Gould -

home staging advice

I talk to so many new home stagers or people wanting to get into the home staging business and almost every single one of them eventually mentions how their own fear can get in the way of moving forward.

Depending on where they are in their business, these fears can range from “what if the… Read More →

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I’m Debra Gould, The Staging Diva.

I created Staging Diva for women who want more creativity, flexibility, and financial success.

If you want to earn a living doing what you love, Staging Diva Training is the step-by-step plan you need to build a thriving home staging business.

Learn More

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*Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. The testimonials and examples used are exceptional results, don’t apply to the average student and do not guarantee that anyone will have the same experience or achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.