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Staging Diva Diary

Home stager meets grieving homeowner

Written by Debra Gould -

A few weeks ago I posted a home staging business dilemma asking what you would do if you walked into a home staging consultation to find a nightmarish scene with fur-covered furniture from the 70s – the place where knick knacks go to die.

I asked what you would do, knowing that the woman… Read More →

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Tough Home Staging Competition

Written by Debra Gould -

tough home staging competition

Knowing what the current home staging competition is like in your area, isn’t as simple as you might think.

I often hear form aspiring home stagers who say:

“There are no home stagers in my area, so there must not be a demand for this service.”

Just as often, I am told the exact… Read More →

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Home Stager To Do Items – Business and Life Advice

Written by Debra Gould -

home staging to do items

Last week, I wrote a blog post in which I confessed that I hide my own business dreams and life dreams under stacks of paper.

Now I’m trying to dig through all those piles and figure out where the good stuff is.

Decide what I can finally give myself permission to let go of.

It’s not … Read More →

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5 Reasons Home Staging is the Perfect Home-Based Career

Written by Debra Gould -

home staging marketing

If you love decorating and you’re looking for a profitable and easy-to-start home-based career, home staging might be the perfect business for you.

Here are my top 5 reasons why you should think about home staging as your home-based business idea:

1. Home staging is a low-cost business… Read More →
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Take Your Creative Dream Out of Its Box and Shape Your Future

Written by Debra Gould -

imagine following your dream

Any grown up with a creative dream can likely relate to this Erma Bombeck quote:

“There are people who put their dreams in a little box and say, ‘Yes, I’ve got dreams, of course I’ve got dreams.’

Then they put the box away and bring it out once in awhile to look in it, … Read More →

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How To Compare Home Staging Courses – Is Staging Diva Different?

Written by Debra Gould -

Staging Diva Home Staging Training Program

I receive several emails and phone calls a day asking how to compare home staging courses.

It can definitely feel overwhelming if you don’t know what to look out for.

For example, is one home staging certification better than another? Does it matter who you learn from? What support … Read More →

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Home Staging Consultation Reports are a Waste of Time

Written by Debra Gould -

If you’re faced with a stack of photos and trying to organize your thoughts and ideas after a home staging consultation, struggling over the report you’re preparing for the homeowners you are really wasting your time.

Unless…

You just love doing paperwork.

You enjoy knowing you have a lengthy… Read More →

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Home Staging Projects May Always Make You Nervous

Written by Debra Gould -

nervous home stager

If you’re wondering when you’ll stop feeling nervous about how a home staging project will come together, you should know that you may always feel that way and that if you do, you’re completely normal!

You’ll never be able to anticipate every problem or surprise that could come up and it’s … Read More →

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In home staging scenarios there is no black or white

Written by Debra Gould -

Part of the appeal of a home staging business is the many variations of ways to work with people depending on the situation they’re in. As home stagers we get to work with real people, in their own homes where they are their most comfortable, natural selves. This is a very welcome contrast from… Read More →

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Home Stager Income and Lifestyle Changes Depend on Starting Point

Written by Debra Gould -

home stager income

Do you imagine yourself scrimping, saving and starving during your first and second year in business as a home stager?

It’s true that you may have to make some adjustments in your lifestyle when you set out to be your own boss.

When I started my home staging business in 2002, I was living in a very… Read More →

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I’m Debra Gould, The Staging Diva.

I created Staging Diva for women who want more creativity, flexibility, and financial success.

If you want to earn a living doing what you love, Staging Diva Training is the step-by-step plan you need to build a thriving home staging business.

Learn More

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*Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. The testimonials and examples used are exceptional results, don’t apply to the average student and do not guarantee that anyone will have the same experience or achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.