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Staging Diva Diary

Home staging services for a silent auction

Written by Debra Gould -

As a professional home stager with a good presence in your local business community, you have probably been approached at some point to offer up a donation as a prize for a silent auction. This type of thing happens all the time in my city and I remember when I was first asked to be part of a silent… Read More →

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Creativity is Essential, But What Makes You Creative?

Written by Debra Gould -

Living Room Staged by Julie Williams

“The essential part of creativity is not being afraid to fail.”- Edwin H. Land

I love this quote for so many reasons, one being that it reminds me of how subjective creativity is.

When it comes to staging a home, you have to be willing to look at things in different ways and see what… Read More →

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Home Stagers What Would You Do in These 4 Rooms?

Written by Debra Gould -

living room before staging

New home stagers often worry that they won’t know what to recommend when they get to a client’s home. I’ve picked four rooms here from my own clients which show fairly typical problem areas.

Test your talents of observation by reviewing each of these room photos and add… Read More →

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What Happened to that Home Staging Project?

Written by Debra Gould -

home stager stress

Being a home stager means that your home staging business will have natural ups and downs.

This is a reality of any business really.

Sometimes this is due to the season. For example, there is less demand for home staging services in December, just because that’s not a big time for people… Read More →

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The Law of Attraction and What’s Missing

Written by Debra Gould -

When the world says, “Give up,” Hope whispers, “Try it one more time.”

I received an email from Michelle McDaniel that had this very powerful anonymous quote in the signature line.

I like to think of “Hope” as that voice in your gut that tries to speak more loudly than the rest of the world,  and… Read More →

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Become a home stager for the fall real estate season

Written by Debra Gould -

Now that summer’s winding down and your children are starting the new school year, what are your plans for fall?

According to the Staples commercials, “it’s the most wonderful time of the year!” but you might be left feeling a little jealous of your kids going back to school because of how much… Read More →

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Home Stagers Protect Your Privacy From Facebook Places

Written by Debra Gould -

What prompted me to write this post today is that I finally understand a new and potentially dangerous feature that Facebook added this week called, Facebook Places. Not only did I not know about it but I didn’t realize that by default my Facebook friends could easily announce where… Read More →

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Convincing staging clients to invest in a house they’re selling

Written by Debra Gould -

As a home stager, part of your job is to convince your clients why they have to spend money on a house they’re selling, an unattractive notion for many homeowners you’ll encounter.

Your job is to demonstrate how the money they spend on their home now is actually an investment and that the more… Read More →

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Virtual Staging Controversy Continues

Written by Debra Gould -

unhappy home staging client

Six months ago I wrote a post called Virtual Staging or Just Misleading Pictures?

I said I believed using software to manipulate listing photos was a waste of money because as soon as perspective home buyers visit the house they’ll be disappointed.

Which doesn’t lead to an offer… Read More →

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Staging Diva Offers Business Coaching for Stagers

Written by Debra Gould -

Business Accelerator Coaching

I have a personal trainer who helps me meet my fitness goals. Could I do those exercises myself?

Yes.

Would I be as likely to get my butt to the gym three days a week with nobody to hold me accountable?

Probably not.

Just as my personal trainer has helped me conquer my fitness challenges, as a business… Read More →

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I’m Debra Gould, The Staging Diva.

I created Staging Diva for women who want more creativity, flexibility, and financial success.

If you want to earn a living doing what you love, Staging Diva Training is the step-by-step plan you need to build a thriving home staging business.

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