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Home Staging Glossary by Staging Diva


Home stagers learn how to "talk the talk"

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1. Free Estimate Trap
A phrase coined by Debra Gould referring to the situation that many stagers encounter when providing free estimates for potential clients. Once the stager arrives at the home to do a free estimate, the homeowners often ask for detailed staging advice with the intention of staging the home themselves. Since the stager is already on the property, the stager is “trapped” into giving away staging advice without being paid for it. To ensure you get paid for every home staging client appointment, even if you've never been to their home before, see the Staging Diva Sales Script: How to Avoid the Free Estimate Trap and Turn Homeowners into Home Staging Customers in One Phone Conversation.
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