New home stagers email all the time wondering what they should put on their business cards. It's a challenge because:
- There is so little space to work with.
- It's such an important part of our overall business identity.
- It's the foundation of marketing yourself as a home staging professional.
Here are 9 home staging business card tips to get you started:
1. Remember that home staging is an image business.
I can usually tell which home stagers will ultimately fail almost before they start. My first clue is the quality of their logo and/or business card. When either one is sloppy or unprofessional, you are communicating from day one that you aren't prepared to invest in your business. If that's the case, don't expect clients to invest in you either.
This sounds harsh. It's meant to wake you up to how critical this point is because I want you to have a long and successful career as a home stager.
There's nothing like making money doing work you love. To enjoy this privilege for many years to come, you need to invest a minimal amount upfront to get your business image done right.
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This business card for Staging Diva student Birgit Anich of Birgit Anich Staging & Interiors (CT) jumped out at me for its professionalism as soon as I saw it on my Facebook wall.
Using a room photo can be risky (see below) but Anich pulled it off beautifully in this example (notice she got around the need to include a logo with this design).
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(Business card sample used with Birgit's permission.)
2. Include the address of your website and/or blog.
Consider how often you've found someone's business card stuffed in one of your pockets, lying under a bunch of papers on your desk, or sitting at the bottom of your purse. How often do you forget who the card belongs to, or where you got it?
The same thing will happen when you give out your own card. You want people to feel that it's something worth hanging onto, and then you want them to have somewhere to visit to refresh their memory about why they kept it and view your staging portfolio.
Having your website address on your card makes that happen.
Few home stagers have the time, money and ability to create a professional website from day one. That's why I created the Staging Diva Directory of Home Stagers. Within 7 days of submitting your material, you'll have a professional page on a high traffic website.
As long as you've registered a domain name (ie: yourbusiness.com), you can forward that address to your own page on the Staging Diva Directory. That way you don't have to build your own website now (or ever).
Many new home stagers start this way and several Directory members have remained for many years even after they built their own site. Donna Dazzo of Designed to Appeal, who has been a Directory member for almost 6 years, reports that her participation in the Directory continues to be among the top 3 sources of visitors to her website!
3. Consider the risks of using a photo of your work.
An interior room shot, as in the business card shown above, can be very effective in communicating what a great job you do and reinforcing your image as a staging professional. The downside is the limitation of choosing one image to reflect your style/image.
If you go with a modern interior, you might turn off all the folks whose tastes run more to the traditional. If you show a home that doesn't look like it's in the price range of your typical customer, they might think you won't know how to deal with a home like theirs.
Under NO circumstances should you use a stock image of a room that is not your work. This is a common and misleading practice that can ultimately destroy your credibility. Learn why you shouldn't use stock images here.
> Read the other 6 home staging business card tips.
What's on your business card?
I would love to feature you in an upcoming post and why I love your home staging business card as I did here for Birgit Anich.
> Please post of a photo of your card on The Staging Diva Facebook wall so I can check it out.
This will give you a little extra publicity and help you meet your fellow stagers inside the Staging Diva community. Besides, aren't you curious to see what others have created too?
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