This the second part of a series I’m writing about the overlap of having a real estate license and also being a home stager.
You can catch up on Part One where I talked about real estate agents who happen to be home stagers. In other words, they rely primarily on earning real estate commissions.
A home stager who happens to have a real estate license
You’d rather stage homes than have your own real estate listings and all the costs that come with marketing them.
If you want to be a home stager who happens to have a real estate license, that can be an advantage, though its certainly not essential. I don’t have a real estate license and I’ve made a great living staging homes since 2002.
This discussion is aimed at people who already do both and are trying to decide whether they should maintain their real estate license. Typical reasons they might think of are:
- Greater credibility.
- Access to information and leads.
- Being taken seriously by other real estate agents who can be less friendly to home stagers.
It’s worth considering that many people don’t love or trust real estate agents. It’s a 100% commission position, which by its very nature has to make you question whose interests will ultimately come first in a potential transaction.
Sure, you may know individual agents who you respect and like. But in general, most people don’t have a lot of respect or trust for real estate agents. I know I’ll get flamed for saying that, but it’s true.
You might enjoy this article I wrote on 5 real estate agent warning signs.
My point is that if you happen to be a real estate agent, it’s not necessarily going to give you instant credibility with the general public. It might with other real estate agents, but not with the general public.
That said, having your real estate license does give you easy access to real estate information that your average home stager would have a harder time digging up. At least for now, but that is changing quickly!
Many people hire home stagers before they’ve hired a real estate agent
Since 2002, I’ve personally discovered that most home sellers hire me before they’ve even decided who their real estate agent will be. This means your home staging business can be an excellent lead generator for your real estate business. I’ll discuss this further in my next post in this series.
Until then, please share you comments on the discussion so far and post any questions related to this overall topic that I can tackle in a future articles. I’d also love more points of view so feel free to click the “Share” buttons below and invite your home staging friends to comment too!
Debra Gould, The Staging Diva®
Debra Gould isn’t a real estate agent because she never wanted to be on call 24/7 the way agents are. Being a home stager earns her a higher income, gives her the real estate buzz she craves, and means she only has to go to an open house when she wants to.