This one was a quick read, entertaining with a few insights scattered along the way. Rich Like Them: My Door-to-Door Search for the Secrets of Wealth in America’s Richest Neighborhoods by Ryan D’Agostino started with an amazing premise.
The writer actually knocked on 500 doors in about 24 of the most affluent zip codes in America to interview them about how they got to be so rich. Surprisingly, he found 50 people who let him in!
At one point he hypothesizes that one reason they agreed was that they figured “what the heck, who knows what it might lead to?” and that this attitude also helps explain why they are successful.
Learning more about those top zip codes/neighborhoods was interesting too. The author tells you the population, median income, net worth, disposable income and average home value in each of these top zip codes. Even though the statistics are from 2007, the figures are not as high in many cases as I would have expected!
Here are some of the most useful ideas (and my thoughts about them) from this book:
Being motivated by more than money is more lucrative in the long run
- Having given up a very successful marketing consulting business to reinvent myself, I totally agree with this idea. Money isn’t enough when you don’t feel like you’re living your life’s purpose. I created both my home staging business and my training company with an overall personal mission of “inspiring and empowering others to live their best life.” Any new business idea I have that doesn’t fit that mission is discarded. This keeps me focused and on-track. While making money is still important (I have to support my family), it’s not my sole motivation.
Complacency does not lead to success
- Success isn’t a static thing. You might be successful this month or year, but what about the next? Success is a journey, not a destination. Also what makes you feel successful and the environment you are successful in both change over time. So you need to constantly adapt and never be complacent or take your success for granted.
There are many kinds of risks, “the more you know about a business, the market, and yourself, the bigger the risks you’ll be able to take and the safer you’ll feel taking them.”
- What may seem like a reckless risk to outsiders may not be that at all to the person taking it. What really matters is whether you’re taking “smart risks”. It’s important to note that taking no action at all is still a risk.
“You have to be willing to break some glass once in awhile”
- Most people are complacent and plod through life doing what they’re told and following all the “rules”. Because that’s what MOST people do, there are great rewards for those who step outside that paradigm and stop worrying what other people think and do. Letting go of the fear of making mistakes is key and realizing that you learn from those too.
“Don’t plan a career, plan a life”
- I totally agree. As an entrepreneur the line between working and not working gets blurry because you don’t punch a clock and you’re in control of your time. Also when you love what you do, you don’t actually feel like you are working. If you plan your business around the lifestyle you are trying to create it will be much happier and fulfilling in the long run, giving you more time for different areas of your life.
Set a goal and keep it in mind whether you’re relaxing or working because “by viewing all things through the lens of your goal, everything and everyone you encounter becomes a potential contributor to the big idea”
- This is why some people appear luckier then others. Many opportunities and connections come our way the question is whether we notice and act on them.
These are some of the ideas I wanted to share from this book. Learn more about Rich Like Them: My Door-to-Door Search for the Secrets of Wealth in America’s Richest Neighborhoods.
Have you read this book or do these ideas help you in your business or your life? Please add your comments here.
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Internationally recognized home staging expert Debra Gould is President of Six Elements Inc. and creator of the Staging Diva Home Staging Training Program. An entrepreneur since 1989 and author of several guides, Debra has staged millions of dollars worth of real estate and uses her expertise to train others worldwide.