In course 4, Staging Diva Sales & Marketing Secrets to Boost Your Home Staging Business, I provide tons of marketing ideas that you can use with your 4 key target markets for home staging. One of these targets is the media because I’m a big advocate of free marketing (where you can get it) and the media will always get you in front of a larger audience than you can reach yourself.
Imagine what it would have cost me to buy an ad on the front page of The Wall Street Journal‘s Home Section? Yet there I was in a feature article called “Tricks of the Trade: Setting Up a Home for Sale” about how I stage my own homes for sale. This front page story not only raised awareness of home staging in general, but of my services in particular. Now did I get any home staging projects from it? No because it’s The Wall Street Journal, not my local paper. Though I did get contacted by a New York literary agent, which was very cool.
Clearly, being featured in the media also provides a significant boost to your credibility as a home staging expert in your market. Do not under estimate the value of this. You may not get a project immediately that you can directly trace to your media appearance, but if you make sure potential clients know that you were featured, it will help many of them make a decision to hire you.
Here are some recent media appearances for Staging Diva Graduates that I happened to learn about on Facebook. (Note: You can improve the chances of being featured on my blog— which gets your name out there even more— if you send me your success stories!)
Nashville Staging Diva Graduate Gary Baugher of An Eye 4 Change was featured in the Home Improvement section of Hendersonville Star News, with huge photos of one of his home staging projects, a photo of himself and a full article on how staging a house gives home sellers an edge in today’s market. In fact, he’s the only stager quoted in the entire story! Gary writes, “Aside from my own talents and ambition, I attribute my success to the Staging Diva home staging courses and your continued support. Most of all you helped me gain the confidence to put myself out there and follow my dream. Debra, You truly are an inspiration to us all.”
New York Staging Diva Graduate Donna Dazzo of Designed to Appeal is frequently quoted in the media, her latest story is in the Chicago Tribune. By the way, Donna came to home staging after a layoff from her 25+ year career in financial services and I doubt she would have predicted all the magic that lay ahead of her when she decided to follow her passion and use her creative talents! Learn more about how others have reinvented themselves as home stagers.
Wisconsin Staging Diva Graduate Leah Fritz of Perfect Place Home Staging was featured in a full page spread in Kenosha News including 3 sets of before and after shots from her staging projects. What a way to get her home staging portfolio in front of a local audience of potential clients and real estate agents!
I’ve always had the media seek me out which is why a strong online presence is so critical — you need to be easy to find and have a professional web presence that positions you as an expert. In fact, the reporter told Gary Baugher specifically that she found him by Googling “Nashville Home Stager” and loved his website. And when the CNN reporter found me, it was because of my home staging website, SixElements.com.
Please add your comments about any media attention you’re received about your home staging business and let us know how the reporter found you. I know your input will inspire other home stagers. Besides, why not take a moment to pat yourself on the back for your own success?!
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Discover the ONLY Home Staging Business Training Program taught by a seasoned entrepreneur who has successfully grown her own home staging business. There are many ideas for marketing to real estate agents in course 4, Staging Diva Sales and Marketing Secrets to Boost Your Home Staging Business. Debra has been featured in the media across Canada and the United States and first started writing about marketing as a regular contributor to Profit Magazine in the 1980s.