Even though Staging Diva Graduate Lisa Liberatore is no longer a teacher in the public elementary school system she’s still teaching in her new full-time career as a home stager.
Her staging business Brown Butterfly Interiors is based in Bay Head, New Jersey where Lisa is really leaving a mark as she proves the value of staging. In fact, she has recently been asked to put together a proposal for the public library system to educate people about what home staging is and how important it is when selling a home.
She’s also teaching the market about the power of decorating a home to sell through her own projects like a 3 bedroom townhouse she recently staged that had sat on the market for 6 months before she got involved.
It was a bit of a mystery to everyone involved as to why the home wasn’t selling. It was priced properly for the area and was being viewed on a regular basis through several open houses.
The homeowners called Lisa after visiting her website. They told her they were stumped. They had done some staging on their own and they actually had done quite a good job, according to Lisa. She writes, “They followed the basic rules: the home was clean, depersonalized and decluttered. Except for one spare bedroom.”
That spare bedroom had become a mess.
It had a bed in it but it was covered with clothes. The opposite end of the room had a small cluttered desk that was serving as a make-shift home office. The room was being used as a catch-all while the owners were packing.
“I told the couple to trust me,” writes Lisa. “Everything was purchased at Target for under $100 and could be returned since no one was going to be using it. We put a gallon of paint on the walls and used furniture they already had.”
As a result, the homeowners received two offers at the next open house; both families with little girls. Lisa was able to prove that not only staging, but staging every room of a house is imperative to sell quickly.
I talk a lot about the importance of staging kids’ rooms in the Ultimate Design Guide and here is a living example of why it works. Many people look for a house to buy with their kids in tow. Imagine the emotional power of having your child run into a room in a house you’re thinking of buying saying, “Mommy, can this be my room?”
I’m really pleased that Lisa shared this story and proof that home staging works so that I could share it with you. It’s been a pleasure contributing to her transformation from elementary school teacher to Jersey Shore home stager. She writes, “The Staging Diva Program has given me the tools needed to run a home staging business as well as support, and encouragement through newsletters, phone conferences, one-on-one mentoring and materials available through the Staging Diva Store.”
Staging Diva students and Graduates, if you’d like me to write a story about your home staging business, all you have to do is share the details with me at this link.
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Entrepreneur and Home Staging expert Debra Gould, The Staging Diva, knows how to make money as a home stager. Discover her secrets to business success in the Staging Diva Home Staging Business Training Program.