While the economy was taking its toll on established home stager, Leah Fritz’s business, Leah was hunkered down, working on her marketing despite the storm of uncertainty swirling around her.
- She wasn’t distracted by a constantly ringing phone so she invested time in the development of her marketing plan.
- Her email wasn’t full of client inquiries so she focused instead on building relationships with past customers and potential clients.
- She wasn’t running around from appointment to appointment so she used that downtime to tweak her branding and try some different marketing tactics.
Besides all of those activities, Leah had her Profile Listing on the Staging Diva Directory of Home Stagers working for her. She didn’t panic, like some stagers do, saying they weren’t getting enough business to keep their listing active. Leah knows that’s the wrong way to think about marketing, because she knew if nothing else, with her presence on the Directory of Home Stagers she was out there where potential clients would be looking for her. In fact, she recently renewed her listing for a fourth year!
Do you know what happened? Leah eventually got so busy that she could hardly keep up with herself but even though she was busy with staging projects, paid speaking engagements and redesign projects, she kept on marketing. In fact, Leah has been busy developing her own home staging blog which she has recently launched to help grow her business even more.
The word is out about her business, Perfect Place Home Staging. Leah was recently contacted by a local property flipper who had his latest flip on the market for a couple of months with no offers. It was a small house at 960 square feet and buyers were having difficulty imagining themselves living in a 17×11 living room. Leah staged the space with appropriate scale rental furniture and accessories.
As a result, the homeowners received a full price offer less than 24 hours after staging.
Leah’s client said he would have many houses for her to stage because he would “hate to see her working for the competition!”
Leah has put everything she learned from the Staging Diva Program (especially Course 4 which focuses on marketing) into effect, ensuring that she’s building her business no matter what the economy is doing and she has the confidence to sell her staging services for what they are worth.
She writes, “Yes last year stunk, but quitting was not an option for me. Walking away from my ‘baby’ would have probably sent me into depression. Everything worth having comes with hard work. That’s why they call child birth ‘labor.’”
Well done Leah!
You can get the same Staging Diva tools Leah has been using to build her business, in the Staging Diva Store.
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Debra Gould has taught thousands of people around the globe how to make money using their natural creative talent as home stagers through the Staging Diva Home Staging Business Training Program.