Home stagers in very seasonal areas like Palm Springs in California, where the population of a city can drop by hundreds of thousands of people for parts of the year, often worry about how they’ll keep busy in the off season.
The truth is, there is seasonality in home staging no matter where you live because the demand for staging services follows the pattern of how real estate sells in your particular market in each season.
Where I live in North America, the biggest real estate seasons are the spring market and the fall market. Spring is the biggest because many people want to move during the summer before a new school year starts. That’s why for home stagers here, spring is an important time to hit the market, when the houses are being listed.
When I say spring, for stagers I’m talking about anywhere from February – when it really gets going – right through to mid-June. This season can be very, very busy but then sometimes it can slow down for a few weeks, picking up again towards the end of July because people start to panic if they haven’t sold their house already, realizing that if they don’t want to be moving during the school year, they better do something.
After that flurry of activity that usually happens in July there there’s a bit of a lull and then business picks up again right after Labor Day in September and then you have the people who go back on the market for fall, so that’s another typical busy market for home stagers in North America. (Obviously if you’re in Australia the seasons are in reverse, but that tends to be the pattern in North America.)
If you’re in a seasonal market like in Palm Springs, you will want to look at providing some additional services to even things out a bit. In fact, all of us should be doing that no matter where we live because what happens is when staging isn’t busy we should be busy with redesign projects and color consultations.
Some stagers keep busy during the slower holiday season by offering Christmas decorating services. Others get into decorating for parties and other events.
If you happen to be in a vacation market, one of the things you can look at is staging for the rental market because anybody who’s looking to rent a place, especially if it’s a vacation destination, they’re looking online to find places they want to rent, and they’re making a decision based on what those photographs look like.
Just because home staging tends to be a seasonal business, there doesn’t have to be a “slow” time when you’re stuck looking for business.
Home stagers, have you developed an interesting seasonal service offering you’d like to share? Please add to the discussion by leaving a comment below.
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Debra Gould knows how to make money as a home stager and she developed the Staging Diva Home Staging Business Training Program to teach others how to earn a living doing something they love.