I keep reading articles about real estate agents pulling back on advertising and recommending price reductions because the market has slowed. Consider that an agent is financially motivated to give this advice by their commission structure. This advice may not always be in their client’s best interest.
If the seller’s agent is only getting 3 percent of the selling price and he/she has to give half of that to the broker, when the client drops his price $10,000 it only means a cut of $150 in the agent’s commission! Of course it’s costing the homeowner $9,400!
That’s why many agents will suggest a price drop before introducing the subject of home staging. It’s a quick/easy solution for the agent, but in most cases home staging will cost the homeowner far less than the $10,000 price cut, and dramatically increase his chance of selling at the original price.
Real estate agents are important to us as Home Stagers. But, don’t make the mistake of relying exclusively on them to promote your home staging business. I discuss this at length, and how to market smarter, in course 4 of The Staging Diva Home Staging Business Training Program.
Listen to a free sample of “Staging Diva Sales & Marketing Secrets to Boost your Home Staging Business”