This is part two of a series. You can catch up at 5 Reasons You Need a Home Staging Blog to get some more of the basics and also read some helpful tips and comments from home staging bloggers in the Staging Diva Community.
Today I’m going to tackle where you build your home staging blog. Many new bloggers start out with a free one on wordpress.com, blogger.com or activerain.com.
These options are attractive because you can get started right away with their templates and best of all, it’s free! Really you just need to decide on a name for your blog, open an account and within minutes you can be typing the content for your first blog post.
I confess that’s exactly how I got started. I first used Blogger in 2005 after taking a course on how to get started in blogging. Blogger is owned by Google so a cool side bonus is their spiders are going to visit and index your content pretty quickly. If you have a blog with an address like stagingdiva.blogspot.com, then you’re looking at a Blogger blog.
No matter where you build your blog, it’s important to know that every post has it’s own unique URL. Each category of post also has a unique URL This is a good thing because every URL represents another page that Google and the other search engines can “index.” When you look at my blogspot posts for June, 2005, they’re at this URL http://stagingdiva.blogspot.com/2005_06_01_archive.html.
The same thing happens on Active Rain. For example one of my 2 blogs there is at: http://activerain.com/blogs/thestagingdiva. An individual post will have an address like this one: http://activerain.com/blogsview/2604711/ladies-is-that-voice-in-your-head-killing-your-business-
Would you build a house on land you didn’t own?
I’m trying to keep this explanation as tech-free as possible, but stay with me because there’s a really key insight coming! Look back at these addresses. They all have “blogspot” or “active rain” in them because they are built on someone else’s “property”, ie: domain.
In other words, no matter how long I blog, I’m building up “Google Juice” for another website, not my own!
I don’t own any of these pages. Google could decide to cancel their free blogspot service or Active Rain could decide to start charging me an arm and a leg for their blogging capability and I’m stuck!
Imagine if you only posted twice a month for 5 years? That would mean you’d have 120 webpages disappear overnight along with all of the content! If you posted the recommended minimum of once per week during that time, you would lose 260 webpages. Actually more because remember I said that each post and each category get their own URL? Imagine, all those pages with your name or company name on them (that you currently delight in seeing) in Google searches suddenly gone— poof!
It was not a happy day years ago when I realized this because I had hundreds of blog posts. I buried my head in the sand for awhile wishing I hadn’t learned any better. Then one day I decided to bite the bullet and start from scratch again.
You see the longer you wait, the worse it gets!
Watch for part 3 in this series. I’ll discuss what you can do if you find yourself in the situation of having a blog that’s not on your own domain. In the meantime, check out my home staging blog that’s on my own staging website. As you visit the different blog pages, notice the URLs at the top and how they’re filled with keywords that help Google find Six Elements and know that it’s a home staging company.
I’ll confess upfront that I’ve neglected to update my Six Elements blog since I’ve been so focused on Home Staging Business Report, where I generally post 2 to 3 times per week. It’s really hard to keep up too many blogs at once, no matter how good your intentions!
I have also maintained more than one blog on both Active Rain and Blogspot for SEO reasons, but they are not my main blogs. They are not where my original content goes and if they disappeared tomorrow, I’d still have all my content safely sitting on my own domains continuing to:
- Boost my search engine rankings
- Build relationships and educate others
- Bring me paying clients
After all, that’s why you’re blogging isn’t it? Please share your questions and comments below to help me know what I need to cover in upcoming issues in this series.
Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging
Internationally recognized home staging expert Debra Gould is President of Six Elements Inc. and creator of the Staging Diva Home Staging Business Training Program. An entrepreneur for almost 25 years, she built her first website in 1999 to sell her artwork online; which attracted a book publisher and helped her sell her first painting to an in